Summary
- I have learned to keep adapting my strategies in SEO.
- Businesses making over $600 a year are considered businesses in the US.
- Getting penalized in SEO doesn’t feel good, but having high site authority helps.
- Websites with high domain authority (DA) or domain rating (DR) usually survive updates better.
- Focus on building strong link profiles to avoid penalties.
- Keep links from high-quality, relevant websites to increase authority.
- Don’t rush link building; building too fast can look unnatural.
- SEO requires a long-term commitment; results take time.
- Avoid working with clients who frequently switch SEO companies.
- Analyze a website before taking on a campaign; ensure there are growth possibilities.
- A declining website requires time just to stabilize; set realistic expectations.
- For new websites, prioritize building authority with linkable assets first.
- Authority-building helps newer content perform better in the long run.
- Use AI and tools like ChatGPT to optimize processes.
- SEO content is built around specific keyword phrases to drive organic traffic.
- For high intent clicks, Google remains dominant.
- SEO is a continual effort; avoid single-source dependency for traffic.
- In local SEO, aim to occupy as much real estate as possible in search results.
- Be omnipresent: use various platforms and channels to diversify.
Video
How To Take Action
I would suggest starting with low-cost and high-value actions. For a small business or entrepreneur, focus on the basics of building your website’s authority and presence.
Build High-Quality Links
- Focus on Getting High-Quality Links: I recommend seeking links from relevant, high-authority websites. This means collaborating or guest posting with respected blogs or industry-related sites.
- Avoid Rushing: Take your time. Building links too quickly can be seen as unnatural by search engines. Set a steady, achievable pace.
Optimize Your Website Content
- Audit Your Content: Check and update existing content for relevance and quality. Make necessary adjustments to align with current SEO standards.
- Create Linkable Assets: Publish valuable content like free tools, comprehensive guides, or detailed statistics that others will naturally link to.
Utilize Free or Low-Cost SEO Tools
- Leverage AI Tools: Use free versions of AI tools like ChatGPT to refine your content, craft SEO-friendly headlines, and develop keyword strategies.
- Google Analytics: It’s free and provides vital data on how your content is performing and where you can improve.
Local SEO
- Claim Your Business Listings: Ensure your business is listed accurately on Google My Business and other local directories. This massively helps in local SEO.
- Reviews and Ratings: Encourage satisfied customers to leave positive reviews. These can boost your local search visibility.
Continuous Learning and Adaptation
- Stay Updated: SEO is ever-changing. Follow reputable SEO blogs or channels to stay informed.
Smart Collaboration
- Choose Your Partners Wisely: Avoid businesses that frequently change their SEO strategies or partners. Long-term relationships with consistent strategies yield the best results.
Balanced Approach
- Diversify Revenue Channels: Rely not just on SEO but explore other platforms like social media, email marketing, and paid ads to avoid dependency on a single source.
By focusing on these strategic, low-cost implementations, you can build a solid foundation for long-term SEO success.
Quotes by Wiki Wayne
“It never feels good to get penalized”
– Wiki Wayne
“Overall site Authority”
– Wiki Wayne
“The level of intent is what makes it obviously, different”
– Wiki Wayne
“You have to look at the sers and say no we need to have an ad”
– Wiki Wayne
“We’re going to occupy as much real estate as humanly possible”
– Wiki Wayne
