Summary
- I learned that using onpage SEO can grow organic search traffic by over 1,000%.
- It’s important to start by looking at Google search results directly to see what’s happening.
- Checking local service ads can help understand the competition and click-through rates.
- Investing in local service ads is beneficial as they are highly prioritized.
- It’s helpful to have keywords in the business name, like “Jacksonville” in “Jacksonville Dentistry”, which can be impactful and help in ranking.
- Using a DBA (doing business as) name can help include keywords without getting penalized.
- For organic ranking, having keyword-rich domain names works well.
- Having “dentist” or “dental” in the domain name is crucial for ranking well locally.
- 100% of the top-ranking results are homepages, showing that a homepage is critical for local SEO.
- Target one location (like Jacksonville) and build the site around that for better performance.
- Use consistent onpage SEO elements like keyword-rich domain names, title tags, and heading tags (H1, H2).
- The title tag is one of the most important elements on a page; it must include the primary keywords.
- For small businesses, focusing on simple onpage SEO basics like visible phone numbers and clear navigation is key.
- The phone number on a website should be clickable, especially for mobile users.
- Avoid using meta keywords as they don’t benefit SEO anymore and might even harm it.
- H1 tags are critical; the main keyword should be in the H1 tag.
- Avoid having social media links above the fold to not distract users from converting.
- User experience and design matter; modernizing a site can enhance lead generation.
- Tools like Chat GPT and Rankability can help optimize content quickly and effectively.
- Ensure that content is relevant and matches the topics your competitors are covering.
- Regularly updating and optimizing content can attract more longtail traffic and improve overall keyword footprint.
- Always humanize and personalize AI-generated content to ensure quality and originality.
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How To Take Action
I would suggest implementing some simple, low-cost onpage SEO strategies that can bring big benefits to your small business. Start by ensuring your business name and domain are optimized. For instance, adding keywords like “Jacksonville” and “dentist” into your name, such as “Jacksonville Dentistry,” can significantly improve search rankings. If your current business name doesn’t have these keywords, consider using a DBA (Doing Business As) name to include them.
A good way to boost your onpage SEO is to focus on your homepage. Make sure your homepage contains crucial keywords in the domain, title tag, and H1 and H2 headings. This helps search engines understand your location and services, improving your chance to rank higher. Avoid overstuffing keywords though; keep it natural and relevant.
Next, prioritize title tags and h1 tags on each significant webpage. These elements should include primary keywords like “Jacksonville dentist” to send clear signals to search engines about your page content. Ensure any phone numbers are clickable, especially for mobile users, to enhance user experience.
Modernizing your website design can also make a huge difference in lead generation. Simple changes like ensuring the navigation is clear and the phone number is prominently displayed above the fold can significantly improve user interaction.
Checking your competitors using local service ads can give you insights into their strategies. While investing in these ads, make sure to also align your organic SEO efforts by consistently updating your content based on competitor topics.
Lastly, use tools like Chat GPT and Rankability to optimize and keep your content fresh. Regularly update and humanize AI-generated content to maintain quality and relevance, ensuring you’re not just matching but exceeding competitors’ content footprint.
Quotes by Wiki Wayne
“Nothing beats just going right into Google and seeing with your own eyes what’s really going on here”
– Wiki Wayne
“The goal is to occupy as much real estate as possible so we can get as many clicks as possible”
– Wiki Wayne
“Having a keyword business name is incredibly impactful”
– Wiki Wayne
“We’re trying to generate leads and so the way that this is structured is not going to really fulfill that super well”
– Wiki Wayne
“It’s going to be incredibly difficult to beat these top three because they have the most relevant domain imaginable”
– Wiki Wayne
