Summary
- If you’re like 99% of small business owners, your digital marketing is taking up too much time with little to show for it.
- There are five categories of digital marketing; understanding them helps avoid mistakes and capitalize on what’s working now.
- The secret to powerful video marketing lies in creating a parasocial relationship where viewers feel an illusion of friendship with you.
- Video content can build trust and customer relationships significantly more than just text or images.
- Sharing your personality, stories, and behind-the-scenes moments in videos can create a deep connection with your audience.
- Engage with your viewers by encouraging comments and questions and responding to them thoughtfully, strengthening the bond.
- Offer valuable, entertaining content regularly to keep viewers engaged and coming back for more.
- Sometimes to stand out in competitive industries, focusing on overlooked features and turning them into a unique selling point can double sales, as Schlitz Beer did with brown bottles.
- Bad SEO advice: Overusing keywords, assuming link-building is dead, targeting specific word counts, obsessing over page speed, and relying on social media signals can harm your rankings.
- Quality, relevant backlinks are still critical for high search rankings.
- Understanding and addressing common customer objections in your ads can remove barriers to sales.
- Personal storytelling in ads creates emotional connections and resonates more with viewers, leading to better engagement and sales.
- Tap into primal customer desires—protection, freedom, comfort, pleasure, relationships, success, and social approval—to make your ads more compelling.
- The scarcity principle in marketing makes your services appear more desirable and exclusive, increasing the urgency for customers to buy.
- Limited-time offers, showing demand, and exclusive packages can significantly enhance your service business’s appeal.
- A good lead magnet provides tangible value and solves a customer problem, not just a guide to hiring you.
- Personalized or quiz-based lead magnets are more effective and engaging, increasing the likelihood of attracting ideal clients.
- Instagram is a powerful platform for creating a sales funnel, starting with an irresistible offer, then engaging with strategic, consistent content.
- Use Instagram Reels to maximize exposure and reach by leveraging the platform’s push for short-form video content.
- The three-part Instagram strategy includes clear offers, helpful content, and an effective closing strategy using DMs.
- Learning from marketing books highlights key strategies like a five-piece marketing collateral system, the value equation, and essential video content.
- Effective websites, value-driven email campaigns, and transparent, high-quality videos all contribute to a successful digital marketing strategy.
- Misguided marketing advice can derail efforts, making it crucial to stay informed and use proven, actionable strategies.
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How To Take Action
Simple Steps to Boost Your Business with Digital Marketing
If you’re feeling overwhelmed by digital marketing, let’s break it down into easy steps. Here are some low-cost, high-impact strategies you can implement right away.
Start with Video Marketing
Suggestion: Create quick, authentic video content.
- What to Do: Make 30-second clips sharing tips, stories, or behind-the-scenes glimpses. Be yourself and show your personality.
- Why: Video builds trust fast, making people feel like they know you.
Engage with Your Audience
Suggestion: Be responsive and interactive.
- What to Do: Encourage comments and questions on your videos, and respond thoughtfully.
- Why: Engaging with viewers strengthens your relationship with them.
Tap into Unique Selling Points
Suggestion: Highlight overlooked features as your unique selling point.
- What to Do: List all features of your service and find ones not commonly highlighted by competitors. Explain the benefits clearly.
- Why: Sometimes, unique features (like Schlitz’s brown bottles) can make a big impact.
Steer Clear of Bad SEO Advice
Suggestion: Focus on quality over keyword stuffing.
- What to Do: Use keywords naturally in headlines and body text. Avoid overusing them. Seek high-quality backlinks from relevant sites.
- Why: Quality content and backlinks improve site rankings and user experience.
Use Social Proof and Urgency
Suggestion: Apply the scarcity principle.
- What to Do: Show limited availability (like last slots for a service) or create time-bound offers. Use labels such as “most popular” or “limited time only.”
- Why: Scarcity makes your offer seem more desirable and urgent.
Implement an Instagram Strategy
Suggestion: Create an Instagram sales funnel.
- What to Do: Start with an irresistible offer, then share consistent, valuable content. Utilize Instagram Reels for maximum reach.
- Why: Instagram is great for building relationships and guiding followers through your sales funnel.
Build Effective Lead Magnets
Suggestion: Give away something truly valuable.
- What to Do: Create personalized quizzes or actionable guides that genuinely help your audience solve a problem.
- Why: Strong lead magnets attract potential clients and grow your email list.
By implementing these tips, you’ll spend less time on ineffective tactics and more on strategies that genuinely work. These approaches are designed to be quick, easy, and budget-friendly while delivering high value to your audience.
Quotes by Wiki Wayne
“your digital marketing is taking up way too much of your time and you’ve got nothing to show for it”
– Wiki Wayne
“I’ll also share two super simple hacks that you can use to get even more out of your marketing”
– Wiki Wayne
“and finally my three-part digital marketing super strategy that’s going to help you grow like never before”
– Wiki Wayne
“You can’t recreate that same feeling from writing blog posts or posting images”
– Wiki Wayne
“video has the distinct advantage over just about every other form of content”
– Wiki Wayne
