Summary
- Understanding your target keyword is key. For example, “pest control St Louis” has a high cost per click at $17, making it valuable.
- Use tools like SEMrush to analyze keyword difficulty, but trust your own judgment for potential performance.
- Always start by Googling your keyword to see the landscape and competition.
- Utilize local service ads because they appear above the local pack and usually convert well.
- Keyword-rich business names tend to outperform those that are not. Include both the service and location in the business name.
- If your business name is not keyword-rich, consider creating a microsite that is.
- Your physical location is crucial for local SEO. Ensure your business address is near the core location you’re targeting.
- Generate more Google reviews to increase credibility. Create systems to ask for reviews right after a job is done.
- Focus on hyper-focused relevance. Build content and domains specifically related to the service and location (e.g., “pest control St Louis”).
- Use tools like SEMrush’s Keyword Gap to identify untapped keyword opportunities.
- When optimizing content, balance between commercial intent and informational intent. Use NLP keywords to create relevant content.
- Leverage AI tools like ChatGPT for brainstorming and generating content outlines.
- Your content should cover every aspect of your core topic and location to build authority.
- Ensure each page is dedicated to different intent keywords, like “termite control St Louis” or “mouse extermination near me”.
- Create high-quality, linkable content that proves to attract backlinks. Look at competitors to see what types of content they have that attract links.
- Consistently building reviews, creating valuable content, and acquiring high-quality backlinks will greatly improve performance over time.
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How To Take Action
I would suggest starting with keyword research. Use Google to search for your target keywords, like “pest control St Louis,” and see what comes up. This helps you understand your competition.
A good way of doing keyword research on a budget is by using tools like SEMrush’s free trial. Analyze keyword difficulty but also trust your intuition about potential performance in your specific market.
If you don’t have a keyword-rich business name, consider creating a microsite that includes the service and location in the title, like “Pest Control St Louis.” This can boost your visibility.
Focus on generating Google reviews. Set up a simple system to ask for reviews immediately after each job. For example, ask customers to leave a review on Google if they were satisfied with your service. More reviews will increase your credibility and help with local SEO.
Ensure your physical business location is close to the main area you’re targeting. This is crucial for ranking well in local searches. If you’re too far from your target area, consider getting a virtual office closer to it.
Next, create content that is highly relevant to both your service and location. Use ChatGPT or other AI tools to help brainstorm content ideas and create content outlines. Make sure your content covers different aspects of your service and is specific to your location. For instance, write separate pages for “termite control St Louis” and “mouse extermination near me”.
Keep your website full of fresh, keyword-rich content. Each page should focus on different intent keywords, and use local service ads to appear at the top of search results.
Leverage tools like SEMrush’s Keyword Gap to find untapped opportunities. Create content that attracts backlinks by looking at what your competitors are doing well and improving upon it.
Lastly, high-quality backlinks are important. Look at competitors’ backlinks and try to get placements on those same websites.
By consistently building reviews, creating valuable content, and acquiring high-quality backlinks, your performance will greatly improve.
Quotes by Wiki Wayne
“The best thing to do is just go right into Google and see what’s going on for this keyword”
– Wiki Wayne
“Keyword Rich business names tend to outperform those that are not”
– Wiki Wayne
“You need to build out a whole segment on our site that focuses on commercial-based applications”
– Wiki Wayne
“When you think about building topic Authority this is a part of this process”
– Wiki Wayne
“We want proof that it actually has worked in the past”
– Wiki Wayne
