Summary
- In 2024, YouTube is changing for businesses, making it easier to connect with perfect customers.
- Fast-paced, heavily edited videos are becoming less effective. Instead, viewers prefer genuine connections and storytelling.
- Before, my videos followed a rule of having something happen every 4-7 seconds to keep viewers’ attention, known as retention editing.
- Retention editing can take away from the educational value of the content.
- New trends emphasize high-value, informal, and educational content, which attracts hundreds of thousands of views and subscribers.
- Even Mr. Beast, known for over-edited videos, is shifting to slower-paced content with more storytelling.
- Simplifying video production can save time and still effectively connect with the audience.
- Examples like Jamie Wolfer show that simple, authentic content can significantly boost business success.
- Working on fostering genuine connections through storytelling is more effective than focusing on high production values.
- Two easy video formats to try are loom recordings for screen sharing and video podcasts for long-form discussions.
- Simple formats, such as whiteboard sessions or talking head videos, can also be highly effective if the content is valuable.
- B-roll clips and GIFs can be useful for adding variety but should be used sparingly and only when they support the story.
- Tools like AI can help simplify editing, allowing more focus on creating valuable content.
- You don’t need a big channel to succeed; even smaller channels can generate significant business revenue through valuable, engaging content.
Video
How To Take Action
I would suggest implementing the following strategies to grow your business or personal brand on YouTube without spending a lot of time or money. These tips are also beneficial for personal growth:
Simplify Your Video Production
- Slow Down: Instead of fast-paced, heavily edited videos, focus on slower-paced content that tells a story. This helps in building genuine connections with your audience.
- Informal and Educational: Share valuable and informal educational content. People appreciate genuine insights more than flashy edits.
Use Simple Formats
- Loom Recordings: Record your screen while explaining a process or workflow. Make sure to show your face at the beginning to establish a personal connection.
- Video Podcasts: Start a video podcast. If you have a co-host or invite guests, it can make the content engaging with minimal editing required.
- Whiteboard Sessions: Use a whiteboard or a smartboard to explain your ideas visually. This combines casual pacing with helpful visuals.
- Talking Head Videos: Plain talking head videos can be effective as long as the content is valuable.
Enhance Without Overdoing It
- Sprinkle B-Roll: Add b-roll clips occasionally to support your story but don’t overuse them. You can shoot these yourself or use stock video subscriptions.
- Sparingly Use GIFs: Use GIFs to add humor and relate to your audience, but only when they fit naturally into your content.
Focus on Value
- Storytelling: People love stories. Integrate personal experiences, client stories, or metaphors to make your videos more engaging and relatable.
- High-Value Content: Concentrate on the informational value of your videos. This is more important than high production quality.
Leverage AI Tools
- AI for Editing: Utilize AI tools to simplify the editing process. This saves time and allows you to focus more on creating meaningful content.
You don’t need a big channel to succeed. Even small channels can generate significant revenue by providing valuable and engaging content.
Quotes by Wiki Wayne
“If you’re a business using YouTube to find more clients or if you’re just really curious about getting started there’s something you should know”
– Wiki Wayne
“It’s about to get a whole lot easier for you to connect with your perfect customers”
– Wiki Wayne
“I was willing to throw everything at those 30 seconds just to stop the bleeding”
– Wiki Wayne
“People are naturally drawn to stories and tend to understand and remember information better when it’s presented that way”
– Wiki Wayne
“Simple is good but how simple is too simple when it comes to YouTube and keeping people engaged”
– Wiki Wayne
