Summary
I learned that seeing a brand logo can influence how we think and feel. For example, when we see the Apple logo, it can make us think more creatively.
Strong brands work like relationships in our brains. A familiar logo can trigger emotions and behaviors.
Apple spent over a decade telling a consistent story about creativity. This made their logo a trigger for creative thinking.
Nike's swoosh logo boosts athletic confidence, while Disney’s castle logo brings out childlike wonder. Tesla’s logo makes people feel innovative.
To build a powerful brand, focus on telling one clear story. Don’t try to be everything to everyone.
It’s important to support your brand story with real proof. For instance, Apple not only talks about creativity but also makes high-quality creative tools.
- Use an omni-channel approach to make sure every interaction with your brand matches your story. This includes ads, products, and even customer service.
Video
How To Take Action
I would suggest starting by identifying the one clear story or message you want your brand to represent. Think of how Apple focuses on creativity or Nike on confidence. Once you decide on this story, communicate it consistently across all aspects of your business.
A good way of doing this is by ensuring your brand has a visual element, like a logo, that represents your story. This could help people associate your brand with the feelings or actions you want them to experience, similar to how the Apple logo triggers creative thinking.
Next, support your brand story with real proof. If you say your brand is about quality, then your products, services, and customer service all need to reflect that quality. For example, if you want your brand to be known for innovation, showcase how your products are different or groundbreaking.
Also, make sure to use an omni-channel approach. This means every interaction a customer has with your brand should echo your brand story. This includes your advertisements, website, products, and customer service interactions.
Start with these low-cost strategies to build a strong brand with a clear and consistent message. They require creativity and consistency rather than a big budget, making them accessible and effective for businesses and entrepreneurs focused on personal growth.
Full Transcript
a famous study showed that people exposed to the Apple logo perform better at creative tasks the reason why reveals the billion dollar secret to Brand building so what actually happens in our brain when we see a powerful brand well our brain treats familiar Brands like relationships when you see logos it automatically triggers behaviors and emotions take apple they've spent over a decade telling one consistent story about creativity making their logo a trigger for creative thinking so what other brands have built this level of influence Nike when you see the that swish it increases athletic confidence or Disney when you see their Castle it triggers childlike Wonder or even a brand like Tesla their logo makes people feel Innovative so how can you build this kind of brand power so you take one story and you tell it consistently don't try to be everything to everyone and then you want to back your story with real proof take apple they actually make top tier creative tools and then you want to take an omni Channel approach align every touch point with that story ads products and even customer service
