Summary
- I believe the most important thing when picking a marketing channel is knowing where your audience spends the most time.
- Meeting your audience where they are means you're more likely to find people who are genuinely interested in your products and services.
- By focusing on where your audience hangs out, your content and ads become more engaging and can convert better.
- It's not just about what's popular or where your competitors are; it's about understanding your audience's behavior.
- Choosing the right platform can save you from unnecessary spending and improve your marketing success.
Video
How To Take Action
I would suggest focusing first on understanding where your audience spends their time. This doesn't have to cost a lot of money or take too much time. You can start by talking to your existing customers or doing some simple online research about where people in your industry hang out. Look at social media, forums, or even which websites they visit often.
A good way of doing this is by tracking where your current traffic comes from using free tools like Google Analytics. This will help you direct your efforts to the channels where your audience is already present. It’s about being where they are, not just following trends or competitors blindly.
By choosing the right platform based on your audience's habits, you’ll engage better with them. Create content that speaks their language and addresses their needs. This way, your ads and posts become more engaging and are more likely to convert into sales. It’s not about having the splashiest campaign; it’s about being relevant and interesting.
Remember, understanding your audience's behavior helps you make smart choices, saving time and money in the process. It streamlines your marketing efforts and increases your chances of success. Focus on where they are and engage with them there. This small shift can make a big difference without breaking the bank.
Full Transcript
do you want to know the most important thing when it comes to picking a marketing channel is it a popularity of the platform B where your competitors are C where your audience spends the most time or D cost advertising it's C where your audience is you want to meet them where they are because if you meet them where they are you're more likely to get targeted people who are actually interested in your products and services and get your content and your ads to actually be engaging and convert
