Summary
Use a mix of both free and paid content optimization tools to create content that ranks well in Google. It's important to consistently produce high-quality SEO content.
Google itself is a powerful tool for content optimization. Start by using Google to study competitors. Look at strengths, weaknesses, and try to create a unique angle while satisfying the keyword's intent.
Pay attention to SERP features. If you see many SERP features, there might be a decrease in organic click-through rates. It's important to understand the search results landscape.
Natural Language Processing (NLP) is crucial. Rankability is a recommended tool for this. It helps you create a relevant outline by analyzing top competitors and processing their content through Google NLU and IBM Watson.
While AI like Chat GPT can assist in writing, Rankability combines NLP insights from competitors for relevant content outlines, ensuring high relevance based on competitor analysis.
Consider using a human writer for content creation. If you do, utilize Hemingway Editor. It's free and helps create clear, readable content, benefiting the user experience.
- You don't need many tools; just a few key ones to ensure high-quality and consistent SEO content creation.
Video
How To Take Action
I would suggest starting by using Google itself for optimizing your content. It’s a free and powerful tool that helps you research your competitors. Look at what they do well and where they lack. Try to find a unique angle for your content while making sure it fits the keyword's intent.
A good way to understand the search results is to study the Search Engine Results Page (SERP) features. If you notice many features, understand that this might impact your organic click-through rates. Knowing the SERP landscape is key to optimizing your content.
Natural Language Processing (NLP) is another essential tool. You don't need a bunch of tools, just one or two important ones. Rankability is a great choice for this. It analyzes competitor content and uses Google NLU and IBM Watson to help you create a highly relevant outline for your writing.
When it comes to writing your content, you can use AI like Chat GPT, but consider a human touch. If choosing a human writer, the Hemingway Editor is a free tool that can help. It ensures your content is clear and easy to read, which improves user experience.
Remember, it's not about having many tools, but about using a few key ones effectively to produce high-quality SEO content regularly.
Full Transcript
there are tons of content optimization tools out there for SEO but which one should you actually make investments in well the good news is you can use a blend of both free and paid content optimization tools to be able to create consistent content that Google loves to rank okay so the first one that I really love to use believe it or not is actually Google itself so going in like take your primary keyword go into Google and study the competitors see what they're doing see opportunities strengths and weaknesses and try to develop a unique angle for the keyword that you're going after while continuing to satisfy the intent of that keyword so Google is your best friend study what's going on in there and then also look at the Surs the surf features that you see if you see a lot of different surf features you can you can almost estimate that you're going to see a decrease in organic CTR okay so you definitely want to study Google see what's going on see the landscape and study the competition okay once you've done that the next most important piece of this puzzle is you need to use NLP which is natural language processing so my favorite tool to do this obviously is rankability and it's very simple you put your keyword in the content Optimizer and then we give you all of the NLP recommendations and with those recommendations you can now go and build a relevant outline for your article and you'll know that it's it is highly relevant based on the competitor and this is why you can't use chat gbt to do this for you because what rankability does for example is it crawls the top competitors from Google and then it runs all of that content through Google nlu and IBM Watson and it combines it together and it extracts all of these awesome highly relevant ideas so you know for sure that when you build an outline this way it's going to be highly relevant so then from there what you can do is once so we've used Google then we use rank ability to get the NP and to build the outline and then next phase actually create that content of course you could once again just use rank ability to do this you could certainly use chat gbt to do it as well or you can just go the old school route and actually use some fingers and actually use a human to ride it for you and so if you're going to use a human to write it for you I would highly recommend using the final content optimization tool that I love which is Hemingway editor which is actually a free tool and this will force you or your writer to create really clear and super readable content that would be highly impactful for the user so you don't need a ton of content optimization tools you just need a few to really be able to produce high quality and consistent SEO content all the time
