Summary
- If you build a community around your brand, it helps make your brand stand out because many companies look alike.
- A strong community leads to stronger brand loyalty as people tend to buy from brands they know well.
- To make a community work, you need to actively participate. Just setting up an online space isn’t enough.
- Someone from your organization must engage with the community daily to help it grow and thrive.
- Personal interaction within the community can differentiate your brand from competitors and attract more customers.
Video
How To Take Action
I would suggest starting by building a community around your brand. This doesn’t have to be costly or time-consuming. You can set up a free group on social media platforms like Facebook or LinkedIn, where you can gather people interested in your brand or industry.
A good way of doing this is by regularly engaging with the group. Post questions, share insights, or provide value-added tips related to your business or industry. Be active in the conversation at least once a day. Personally replying to comments or starting a discussion can make your community feel more valued and create stronger relationships.
Another approach is to involve someone from your team in the community's daily activities. This could be as simple as liking and responding to posts or sharing recent updates about your brand. Personal interaction is key here. It can help make your brand more relatable and foster loyalty among your followers.
Additionally, encourage members to share their experiences and feedback. This can give you insights into what they love about your brand and what they’d like to see improved, creating a cycle of continuous improvement and connection.
By following these steps, you can create a vibrant community that helps differentiate your brand and strengthens customer loyalty in an authentic way.
Full Transcript
if you look at your purchasing decisions a lot of the times you're buying from brands that you're already familiar with if you build a community you have stronger brand loyalty because what's happening in marketing is a lot of companies are looking very similar to each other but the ones that have a community it creates a little bit of a differentiation which could be enough to get a customer to come to you versus your competition it's not enough to say hey we're going to have an online community and let our group our members talk to each other that's fine but if you're not really participa ating the community is not going to grow the way that you're expecting people are joining your community your brand your company's brand someone from the organization whether it's you or someone else needs to be involved in the community if you're not on a daily basis it doesn't work the same
