Summary
- I've been using my personal brand to launch companies since 2003, long before it became popular.
- Building my brand across digital channels like blogging, podcasting, and social media has been key.
- You don't need millions of followers like big celebrities; focus on how much each follower can spend.
- Leverage your personal brand to start a company; it's a valuable asset.
- When I launched NP Digital, my personal brand helped drive $10 million in sales by the second year.
- Today, my personal brand contributes less than 10% of our revenue but was crucial for our initial success.
- I was able to kickstart my business without raising outside capital by relying on my personal brand.
- A strong personal brand in a large market can help generate significant income.
Video
How To Take Action
I would suggest starting by building a personal brand. This doesn’t mean you need a million followers. Even a small number of followers can be powerful if they are engaged and interested in your service or product.
A good way of doing this is by creating content regularly. Pick a topic you're passionate about or an area where you have some expertise. Start writing blogs, making short videos, or recording podcasts. It’s important to post consistently so your audience knows when to expect new content.
Another strategy is to embrace social media. Platforms like Instagram, Twitter, and LinkedIn are great places to share your content and grow your audience. Engage with your followers by responding to comments and messages. This personal touch can encourage them to support your business.
Try leveraging your personal brand to launch a company. Your brand is a valuable asset that can help jumpstart your business without needing outside investment. My personal brand helped me launch NP Digital and drive $10 million in sales by the second year.
Focus on building your brand in a large market. Even if your personal brand contributes less to revenue later, it can be crucial in the early stages. Start small, stay consistent, and let your personal brand grow and support your entrepreneurial journey.
Full Transcript
the same thing Kim Kardashian does the rock does and EM chimin does I've been doing since 2003 I've been launching companies through my personal brand way before any of these people from blogging to podcasting to social media marketing I've been building my brand all the channels out there and by posting content daily now I don't have the followers that Kim Kardashian has but it's okay as long as you build up a personal brand in a large market like mine is marketing you can generate a lot of money don't worry about the total number of followers worry about how much each follower can spend and what you can do is leverage your personal rent to launch a company when when I launch NP digital my personal brand helped us quickly Drive $10 million in annual sales by our second year today my personal brand drives less than 10% of our Revenue but it got us our Kickstart all without having to raise a single dollar of outside Capital so build up your personal brand it's worth something
