Summary
- What works today might not work a year from now. What worked in the past might work again in the future. Preferences and cultures change over time.
- When I started a business and used to force people to sign up using Google, conversions increased by over 90%.
- If I force people to sign up using Google today, conversions would likely decrease due to privacy concerns.
- To address this, I suggest giving users multiple options. Providing both options led to the maximum increase in conversions.
- Privacy concerns are more significant now compared to 10 years ago. It's essential to adapt to these changes.
Video
How To Take Action
I would suggest focusing on staying adaptable and open to change, as what works today may not work tomorrow. Keep an eye on how preferences and cultures shift over time, so you're ready to pivot when necessary.
A good way to start is by offering choices. For example, when trying to get people to sign up for your service, don't just force them to use one method. You can try including options like signing up through Google or another method. Offering choices respects users' privacy concerns and can lead to higher sign-ups.
Consider taking regular moments to review and update your strategies to match current preferences. What worked years ago, like using Google logins, may not be as effective now due to increased privacy concerns. It's important to find the balance between ease of use and respecting privacy.
Lastly, keep your ear to the ground about privacy issues and stay informed about these changes. Adapt quickly when necessary, since being responsive to your audience's concerns can help maintain and even boost your sales or engagement figures. The key is flexibility and a willingness to test what works, always aiming for both low-cost implementation and high value for your audience.
Full Transcript
what works right now or works today may not work a year from now and what worked in the past may not work today but it may work in the future cuz a lot of preferences and cultures and things change a great example of this is when I started a business and Liz company back in the day we forc people to sign up using Google and we saw over a 90% increase in conversions if I did that today and force people I would say a decrease in conversions because of privacy concerns the solution is to give them both options and when we gave both options we're seeing the maximum increase in conversions but 10 years ago people didn't have as many privacy concerns as they have today
