Summary
Traffic is important but remember, it's just a vanity metric if it doesn't lead to conversions. Always aim to move traffic closer to making a purchase.
On your website, writing articles like the "history of chocolate" can build topical authority. However, don't miss the chance to turn this high-traffic content into sales opportunities.
To optimize for profit, start by identifying your most profitable products. With a well-configured analytics account, you can see which products make the most money.
Check your monetization reports under e-commerce purchases, set the report to cover 90 days, and sort by items sold or revenue to find your top-selling products.
Place strategic links within your content. Differentiate between links that help make money and those that don't. For example, links that earn money were clicked 21% more than those that didn't.
If you're selling products online, incorporate product widgets. These small, interactive tools can be placed in your sidebar, footer, or even within your content to boost sales.
Video
How To Take Action
I would suggest focusing on moving traffic towards making purchases. Sure, having lots of visitors is cool, but it's even better if they buy something. You can start by identifying which products make the most money for you. Check your online store's analytics and look for reports on e-commerce purchases. Make sure to set your view to the last 90 days, then sort by items sold or by revenue. This will show you what products are the top sellers.
A good way of boosting sales is by using product widgets. These are small tools that can easily be placed in your sidebar, footer, or within your content. They're great for getting attention and can help sell more products without a lot of effort.
Another tip is to use content links wisely. Place links strategically within articles. Use different colors or styles for links that lead to money-making pages. I've found that links that earn money can get up to 21% more clicks when they stand out.
You can also write informative articles, like the "history of chocolate", to bring people to your site. But remember, don't let that be the end of their journey. Think about ways to guide them to your products from there. Make sure your content not only informs but also nudges them a bit closer to making a purchase. This way, you turn a learning moment into a selling opportunity.
Full Transcript
I want to address something that many seos royally screw up and I'm going to say this slowly and clearly for them traffic is a vanity metric yes traffic is great and all but only if it results in a conversion sure on your chocolate brand website you should write an article on the history of chocolate in order to build topical Authority but you're wasting a massive opportunity if you're not trying to get this top-of the funnel traffic closer to conversion if you want to optimize for profit you need to First identify which products make you the most money a properly set up analytics account will show you exactly this go to reports monetization e-commerce purchases set it to 90 days and then sort by items purchased or item Revenue to find your top sellers next strategically place links in your content as you'll notice in this article on my site the links in Black don't make me any money the links in red do and guess what they get 21% more clicks also if you're selling stuff use product widgets which are small interactive elements that can be embedded on your sidebar footer or even within the content
