Summary
- I learned that brands can connect with people by addressing a common frustration or enemy, just like Dove did with their Real Beauty campaign.
- Dove successfully highlighted the public's anger towards unrealistic beauty standards set by the beauty industry.
- When people feel empowered to align with a brand's values, it strengthens their bond with the brand.
- Consumer frustration is a powerful tool in marketing. It's important to identify problems that upset your audience and find ways to address them.
- Solving issues that make consumers angry can create loyalty and drive engagement with your brand.
Video
How To Take Action
I would suggest identifying a common frustration or problem that resonates with your audience. Start by thinking about what makes them upset or angry. For instance, if you're a small business, talk to your customers or look at online reviews to see what issues are commonly mentioned.
A good way of doing this is to create a survey or a simple poll on social media, asking people about challenges they face relating to your industry. This costs little to nothing and gives you valuable insight into what matters to your audience.
If you're an entrepreneur, you can define who or what the "enemy" or problem in your field is, similar to how Dove tackled unrealistic beauty standards. Once you know the issue, create content or products that address this problem and show consumers that you're on their side. This could be a blog post, a video, or even a new product or service.
For small businesses or those focused on personal growth, highlight your values clearly. Make sure your audience knows what you stand for and how you are different in solving their problems. This way, you empower them to support a brand or individual that aligns with their own values.
Finally, it's key to be genuine and transparent. If your audience trusts your intentions, they are more likely to become loyal customers or followers. By addressing their frustrations, you provide value and build strong, long-lasting relationships.
Full Transcript
Brands like it when you get angry well not at them but at a common enemy do you remember when Dove launched their real Beauty campaign Dove tapped into the Public's frustration with unrealistic beauty standards by calling out the beauty industry Dove empowered consumers to align with their values consumer frustration is fuel within your marketing think about how you can solve the problems that make your consumers angry
