Summary
- Natural Language Processing, or NLP, is very important for Google's search algorithm. It helps understand what users really want when they search for something.
- NLP stands for Natural Language Processing. It allows computers to read and understand text like humans do.
- Google uses NLP to tell the difference between words with multiple meanings, like "bass guitar" and "bass fishing."
- When you search for things like "how to make a cake without eggs," NLP helps Google understand you're looking for eggless cake recipes, even if you didn't say "eggless" directly.
- About 15% of the searches each day are completely new and never been seen before. NLP helps Google handle these new questions by understanding what the words mean together.
- Learning about how Google uses NLP can help you get better at finding what you want when you search online.
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How To Take Action
I would suggest learning a bit about Natural Language Processing (NLP). It helps you understand how Google figures out what people mean when they search for something online. This can be super useful for a small business or an entrepreneur.
A good way of doing this is by thinking like your customer. Imagine what they might search for if they're looking for your products or services. Even if they don't use the exact words, think of synonyms and similar phrases. This can help you craft content that matches what they're searching for, boosting your chances of being found online.
Also, try experimenting with your searches. Type in questions or topics related to your business and see what comes up. Notice how Google interprets your queries. This can give you insight into how different words and phrases influence search results and how you might adjust your own wording to match.
Another neat trick is staying updated on trending topics related to your field. Since 15% of searches are new each day, if you can create content that addresses new or unusual searches, you might attract a fresh audience.
Lastly, don’t feel like you need to dive deep into technical details. You just need a basic understanding to apply these strategies and improve your search visibility. Happy searching!
Full Transcript
NLP is absolutely crucial in Google's algorithm it helps them figure out user intent NLP stands for natural language processing according to IBM it's a branch of AI computer science that gives computers the ability to understand text in the way human beings can for example Google can distinguish the different meanings of the word bass as in bass guitar versus bass fishing or if you search for something like camel toe you get the idea NLP also enables semantic search let's say you search for how to make a cake without eggs Google uses NLP to figure out that you're actually looking for eggless cake recipes which is exactly what you get in the search result the search engine is smart enough to read between the lines of what you typed and that's because it understands the meanings behind words and phrases which in turn helps Google understand new queries that they've never seen before 15% of daily search queries are brand new firsttime searches thanks for watching and remember to subscribe for more videos just like this one
