Summary
- I analyzed 1.46 billion emails to find the best time to send them for higher open rates.
- Send your emails between 9:00 a.m. and noon, but adjust for your customer's time zone.
- Optimal days for sending emails are Tuesday to Thursday; avoid weekends, Fridays, and Mondays.
- Focus on the recipient's local time, whether they're in Brazil, India, or the U.S., for better results.
Video
How To Take Action
I would suggest implementing a strategic email schedule to boost engagement and open rates. First, you should send your emails during the most effective times, which are between 9:00 a.m. and noon in your customer's local time zone. This means, if your customers are in India, Brazil, or the U.S., time your emails so they hit their inbox in the morning of their time zone.
A good way of doing this without spending too much time or money is to use email marketing platforms that allow you to schedule emails based on time zones. This way, you can set up your campaigns to cater to different areas without having to manually adjust for each.
For the best open rates, plan your emails to go out on optimal days: Tuesday to Thursday. Avoid sending emails on weekends, Fridays, or Mondays as these days tend to have lower engagement.
This approach is low-cost but highly effective, utilizing precise timing to connect with your audience when they are most likely to engage. By aligning your email send times with your recipient's local time, you maximize the chance they will open and read your message, effectively boosting your communication strategy with minimal effort.
Full Transcript
if you're going to send emails this is the best time between Tuesday and Thursday 9:00 a.m. to noon we analyze 1.46 billion emails to get you the right timing but here's the key you're probably wondering hey Neil I'm based out of India or the us or Brazil it doesn't matter where you're based send it to where your ideal customers are so if you're focusing on Brazil they should get the email between 9 and noon if you're focusing on India they should get it between 9:00 a.m. and noon for their time zone that's the key to getting the most open rate and avoid the weekends or Fridays or even Mondays Tuesday to Thursday are your optimal days
