Summary
- As an agency, it's not just about generating revenue; keeping the revenue is key.
- Cross-selling multiple services helps reduce churn and keep customers longer.
- Aim to offer at least four different services to clients to maximize retention and profit.
- When you offer more services, you make more money in the long run.
Video
How To Take Action
I would suggest implementing strategies to both generate and keep revenue. As a small business or entrepreneur, one good way to start is by cross-selling different services. This can help reduce customer churn and keep them coming back. If you're into personal growth, think of it as offering diverse value to those around you.
For instance, if you already provide one service, consider what other related services you could offer. Aim to have at least four different services. This doesn't mean you need to invest a lot of money or time upfront. You can start small and expand naturally. For example, if you're a graphic designer, you might add website design, social media management, and branding consulting. These additional services can encourage clients to stick with you longer and rely on you for more of their needs.
Another good approach is to find ways to bundle these services. Offering packages can make your services more attractive and convenient for clients. It's also a great way to demonstrate the value you can provide, which increases the likelihood of retaining customers.
Always keep an eye on the feedback and needs of your existing customers. Adjust your services accordingly and tweak your offerings to better meet their expectations. This will not only help you generate revenue but also make it easier to keep that revenue.
Remember, the goal is to make clients see you as more than just a one-service provider. Being their go-to for multiple needs means they’re less likely to leave, which benefits both your bottom line and your client relationships.
Full Transcript
plan and expand and sell multiple Services see as an agency everyone says it's hard to generate Revenue but if you look at most agencies numbers where they struggle is not actually generating Revenue it's keeping the revenue when you cross sell multiple Services your turn goes down and you keep your customers longer and you tend to make more money focus on upselling multiple Services ideally four plus per p
