Summary
- I have a lot of kids at my house because of my swimming pool.
- This reminds me of how a good lead magnet works.
- If you own a local business, creating a great lead magnet can attract new customers.
- Once you have customers, let your excellent service encourage them to stay.
Video
How To Take Action
I would suggest implementing a lead magnet for your local business, just like how kids are drawn to my pool. A lead magnet is something valuable or interesting that attracts people to your business. For instance, you could offer a free sample, a discount coupon, or a helpful guide related to your product or service.
A good way of doing this is to think about what your customers need or enjoy. If you run a cafe, offer a free coffee for first-time visitors. If you are a fitness coach, create a simple workout guide. Keep it low-cost and high-value, ensuring it’s something you can easily deliver.
Once they come to you, remember the importance of excellent service. Just like how the kids love my pool not just because it exists, but because they have fun there, ensure your customers enjoy their experience. Make sure your service or product delivers what it promises and perhaps even a little extra. This might mean greeting customers warmly, making sure your space is welcoming, or following up with them to show you care.
Lastly, keep refining your lead magnet to make it more appealing, and stay attentive to customer feedback. This approach not only draws people in but also helps in keeping them, just like how the kids keep returning to my pool.
Full Transcript
[Music] All right, guys. I have a problem right now. My house is overrun with children. Apparently, word got out that we have a swimming pool and now they're coming from all directions. It's kind of like when a business has a good lead magnet. It brings in customers. Once you get the customers, they don't want to leave. Kind of like all these kids in my pool right now. So, if you have a local business, I encourage you to get a good lead magnet to attract new customers because once you get them, let your good business keep them.
