Summary
- In 2025, SEO will be for all platforms, not just Google. Google has 8.5 billion daily searches, controlling only 18% of the market. Focus on Search Everywhere Optimization.
- Micro-influencers will become crucial. People with under 100,000 followers can give around a 36.7% ROI, while larger influencers with more than 500,000 followers often give a negative ROI of -12.04%.
- Diversify content creation beyond video and text. Consider using webinars, case studies, live streams, newsletters, and podcasts as they may offer better return on investment.
- Companies will focus more on AI for marketing. Consumers are increasingly using AI platforms to find answers, similar to how they use Google today.
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How To Take Action
I would suggest starting with Search Everywhere Optimization. Focus on optimizing for multiple platforms, not just Google. Tailor your content to fit the search algorithms of different platforms like YouTube, social media sites, and other search engines. This will help you reach a broader audience without spending too much time or money.
A smart approach would be to leverage micro-influencers for marketing. Look for influencers with less than 100,000 followers in your niche. They're more affordable and often have a more engaged audience, offering greater returns on investment.
You should also think about diversifying your content creation. Try not just sticking to video and text. Explore other formats like webinars, live streams, and podcasts. They can engage your audience differently and might bring a better return for your efforts.
Another good way to stay ahead is by using AI for your marketing. Use AI tools to understand consumer behavior and create personalized content. They can help you save time and effort while keeping your marketing strategy innovative and effective.
These strategies are low-cost yet high-value, allowing you to reach a larger audience and optimize your marketing efforts without overextending your resources. Start small, test, and scale what works best for your business or personal brand growth.
Full Transcript
top five digital marketing trends for 2025 Trend one companies will start doing SEO for all platforms not just Google check out how many daily searches take place on all platforms over 46 billion although Google is a leader with 8.5 billion searches daily it only controls 18% of the market share so the new SEO will be search everywhere optimization instead of search engine optimization Trend two micro influencers will boom paying someone with millions of followers doesn't work well the ROI for influencers of over 500,000 followers is -1 12.04% while paying influencers under 100,000 followers creates roughly a 36.7% Roi Trend three markers will shift their content creation Focus most people focus on video and text based content however content types like webinars case studies live streams email newsletters and podcasts have a higher return on investment potential TR four companies will prioritize marketing or AI Platforms in 20120 we asked people how they find answers to their question almost everyone said searching is like Google we asked the same question in
