Summary
- Short-form videos are increasingly popular on Google, appearing more frequently on the first page of search results.
- Most videos on social media platforms like TikTok, Instagram, LinkedIn, X, and YouTube are short-form.
- Since people consume more short-form videos, they are gaining higher rankings on Google.
- To leverage this trend, focus on creating long-form videos.
- You can transform these long-form videos into short sound bites.
- Posting these short clips on social media attracts viewers and maximizes reach.
- This strategy lets you gain traffic for both long-form and short-form content simultaneously.
Video
How To Take Action
I suggest starting with creating long-form videos about topics you’re passionate about or that relate to your business. These could be tutorials, behind-the-scenes peeks, or in-depth discussions. Even if using just your phone, focus on good lighting and clear audio to keep things professional but cost-effective.
Next, take those long-form videos and break them into smaller, attention-grabbing clips. These should be short and snappy, focusing on key points or exciting moments from the original video. Use free or low-cost video editing apps to make editing easy without needing a big budget.
Once your clips are ready, share them across your social media channels like TikTok, Instagram, LinkedIn, and YouTube. Each platform has its audience, so your clips will get wide exposure, maximizing your content's reach without additional cost.
Make a schedule to regularly post these short clips. Consistency helps keep your audience engaged and increases your chances of seeing your content on the first page of Google search results.
Evaluate what's working by checking engagement statistics on these platforms. This will help you tweak future content for even better results.
In short, harnessing the power of short-form videos can enhance your online presence, helping you grow your personal brand or business effectively and affordably.
Full Transcript
short form videos are trending on Google if you look at this graph you can see year over-year Google is constantly ranking more short form videos on page one why is this well just look at what you look at on social media sure Tik Tok has images believe it or not so does Instagram but most your usage on Tik Tok Instagram LinkedIn X YouTube they're all videos and most of them are short form videos that's what people are consuming that's why they're starting to rank more and more short form videos on page one of Google so what should you do you should actually create more long form videos yes you heard me correctly if you create more long form videos you can chop them up into short form sound bites and then you can take those short form sound bites and clips and post them on all the social platforms out there you can kill two birds with one stone and get traffic for both long form and short form videos
