Summary
- Content marketing is a good way to get people searching for your brand. Sharing guest posts on popular websites or appearing on podcasts can boost your brand's visibility.
- Influencer marketing can effectively increase brand search volume. When influencers mention your brand to their followers, it quickly raises awareness.
- Paid ads are a powerful tool for increasing brand search. Even if people don't click on your ad immediately, they might search for your brand later out of curiosity.
- Retargeting can deter some people from clicking on ads immediately, but it may prompt them to search for your brand independently, leading to increased brand search volume.
- Collaborating with a competent agency can help optimize your paid ad strategies for better results.
Video
How To Take Action
I would suggest starting with content marketing. It’s low-cost and something you can do right now. Write blogs or create guest posts for busy websites. You can also try joining podcasts to share your brand story. This way, more people will hear about your business and search for it online.
Another good way to increase buzz is through influencer marketing. Partner with influencers who align with your brand values. Ask them to mention your brand to their followers. This can make lots of people notice you and look you up online.
Paid ads may be powerful, but they can cost money. A smart approach is to focus on retargeting ads. When people see these ads and don't click immediately, they might still search for your brand later out of curiosity. It’s a clever tool for staying in potential customers' minds.
If paid ads seem tricky, think about working with an agency expert in this area. They can help you use your advertising dollars wisely and make your brand shine brighter online.
By starting with these steps, you can increase your brand’s search presence without spending a lot. Just focus on sharing your story, building relationships with relatable influencers, and being smart with ads. This approach will help get your name out there and make more people search for your brand.
Full Transcript
all right so here's a list of stuff we've been working on to increase brand search volume for sites General content marketing will get people searching for your brand if you're out guest busting on trafficed websites or appearing on podcasts people are going to search for you influencer marketing Works a bit better if you can get people to mention your brand to followers and it's a quick shortcut to search volume and my favorite is paid ads people see my ads for the affiliate lab for example and maybe they're like nah I'm not clicking on this and getting my ass retargeted for the next year but they're curious so they instead go Google affiliate lab reviews and and voila brand search volume by the way if you need help with paid ads check out my agency digity media we're good real good thanks for watching and remember to subscribe for more videos just like this one
