Summary
- In 2025, focusing solely on optimizing for Google won't be enough. With 8.5 billion searches happening daily on Google, this accounts for only 18% of all searches. We must think beyond traditional SEO.
- The concept of SEO is expanding into Search Everywhere Optimization, which means optimizing for various platforms, not just search engines like Google or Bing.
- The Apple App Store receives 0.5 billion searches each day. It's important to optimize for app store visibility if you're involved in the app market.
- Instagram has a tremendous search volume, with 6.5 billion searches daily, indicating vast potential for content discovery. Optimizing content for Instagram can significantly boost visibility.
- TikTok, with 1 billion daily searches, presents a significant opportunity to reach a large audience. It’s crucial to optimize content for engagement on this platform.
- If we do not adjust our strategies to optimize for a wide range of platforms, we risk falling behind by 2025. Consider which platforms are most relevant to your content or products and adjust accordingly.
Video
How To Take Action
I would suggest first looking at all the platforms where your audience or customers might be searching. This means thinking beyond just Google. Check where your content or product fits best, like Instagram, TikTok, or the Apple App Store.
A good way to start is by optimizing your content for Instagram since it has 6.5 billion searches daily. Make sure your posts are easy to find. Use relevant hashtags, engaging descriptions, and great visuals. This will help people discover your content more easily.
If your product is an app, check how it ranks in the Apple App Store. With 0.5 billion searches every day, optimizing your app listing by using clear descriptions, relevant keywords, and catchy images can really boost downloads.
For TikTok, make short, fun, and engaging videos. Since TikTok has 1 billion searches a day, think about what content will get viewers’ attention and shareability. Understand TikTok trends and use popular music or effects to increase visibility.
Try to keep an eye on what works and what doesn’t. You’ll want to tweak and improve your posts to make sure they’re always performing well.
Finally, involve your team by sharing these strategies with them. This way, they know which platforms to focus on. By optimizing for various platforms, you can stay ahead and avoid falling behind by 2025.
Full Transcript
look at this the SEO you're doing in 2025 is going to be debt as you can see on the chart there's over 45 billion searches that happen a day on different platforms Google accounts for 8.5 billion of them that's only 18 is% of the total daily searches most people think of SEO as search engine optimization which is optimizing for platforms like Google and be the real SEO the real money maker is search everywhere optimization where you optimize for all platforms just look at Apple App Store there's .5 billion searches a day on the Apple App Store and look at Instagram Instagram gets 6.5 billion searches a day Tik Tok is at a whopping 1 billion searches a day if you're not optimizing for all these platforms you're going to be screwed in 2025 share this with your team so that way you know which platforms to prioritize
