Summary
- Social media marketing is a great way to start a personal brand because it has a low barrier to entry.
- Sharing information online can prove your credentials and build trust with others, which helps establish expertise.
- Once people see your expertise on social media, they will want to work with you, which can lead to partnerships.
- My company, leadr, gets equity in businesses like law firms and real estate agencies in exchange for SEO services.
- Cold outreach is not effective for forming partnerships, as being the unsolicited agency is often ignored.
- Instead, when businesses come to you because of your proven expertise on social media, it leads to better and more successful partnerships.
- Posts pinned to the top of my Twitter, Facebook, and LinkedIn profiles generate 95% of our business deals.
Video
How To Take Action
I would suggest starting by using social media to build your personal brand. It's low-cost and easy to get started, which is perfect for entrepreneurs and small businesses. Begin by sharing useful information that shows your skills and knowledge. This helps to prove your credentials and builds trust with your audience.
A good way of doing this is by posting regularly on platforms like Twitter, Facebook, and LinkedIn. Make sure to pin important posts that showcase your expertise to the top of your profiles, as they can generate a lot of interest and business opportunities—up to 95% as experienced by others.
Instead of cold outreaches that are often ignored, focus on becoming the sought-after expert by providing value through your content. This attracts potential partners and clients to come to you, making partnerships more authentic and successful.
If you're aiming for partnerships like those with law firms or real estate agencies, show how you can add value, perhaps by offering services like SEO in exchange for equity, if applicable to your field. This proves your worth and makes it more likely for them to want to work with you.
Remember, the key is to be consistent and genuine, showing your knowledge and skills through your posts, which naturally leads to opportunities as people recognize your expertise.
Full Transcript
social media marketing is the easiest low barrier to entry point to start a personal brand once you start sharing information that proves your credentials and creates trust you start establishing expertise and people will want to work with you I own a portfolio company called leadr that partners with existing businesses like law firms e-commerce businesses and real estate agencies by partner I mean we become part of these businesses with the actual equity in exchange for our SEO Services let me tell you from experience cold Outreach does not work for these types of Partnerships hey we're the 40 SEO agency that spammed you today want to give us part of your business but when they come to you because you've proved yourself through social media the tables have turned see this post at the top of my Twitter Facebook and Linkedin profiles these bring in 95% of our deal flow thanks for watching and remember to subscribe for more videos just like this one
