Summary
- I want to talk about a big mistake new marketers make. They think likes, comments, and followers are really important.
- It's more important to meet your audience where they already are.
- Most money in marketing isn't about getting mass attention. It's about getting the attention of your targeted audience.
- If you focus on everyone, you're wasting money on attracting the wrong people. It's better to focus your dollars and efforts on the right customers.
- To find your target audience, test your messages and ads on all the big platforms.
- Look for where your ads start to perform well. That usually means your target audience is there.
- I suggest focusing on those platforms where you're seeing good results first.
Video
How To Take Action
I would suggest starting by focusing your efforts on finding your target audience. Don't worry too much about likes and followers. Instead, think about where your potential customers already hang out online. This is where you want to focus your attention.
A good way of doing this is by testing your marketing messages on all the major platforms like Facebook, Instagram, TikTok, and LinkedIn. Watch where your ads start performing well. Those are the platforms where your target audience is likely hanging out. Concentrating on these high-performance platforms can increase your chances of connecting with the right people.
When you test your ads, don't spread your resources too thin. You want to focus your time and money on the places that show good results. This will help you avoid wasting effort on attracting people who aren't your ideal customers.
I also suggest adjusting your messages based on what you learn from these tests. If certain words or images work better, use them more often. If something doesn’t work, change it up. This trial-and-error approach can help you refine your strategy without spending too much time or money.
By sticking to these strategies, you'll spend your marketing dollars more wisely and can grow your business by reaching the right people.
Full Transcript
new marketers make this one really big mistake they believe things like likes comments followers are really important but what's really important is meeting your audience where they are most of money in marketing is not about getting Mass attention it's about getting attention with your targeted audience if you focus on everyone that means you're wasting marketing dollars on attracting the wrong people instead of focusing all your dollars and efforts on the right targeted customers the way you figure out where your target audience is you go test messaging and ads on all the major platforms out there the ones that are starting to perform are the ones where your target audience is usually on focus on those first
