Summary
- If all you care about is gaining more followers, I have some news: It's not just about big numbers. Kim Kardashian has over 300 million followers, and even a million followers isn’t even 1% of that.
- These days, unless you can reach 40 or 50 million followers, it might not get much attention. Engagement is what truly matters now.
- Your audience needs to be actively engaged. Are they commenting, liking, and taking action? This is more important than just counting followers.
- If your followers don’t engage, it doesn't matter how many you have, as they won’t act on your messages. This is important because companies look for influencers whose followers take action and spend money with their business.
- Focus on boosting engagement first, as this is what will truly attract interest from companies.
- Besides engagement, look at your TAM—Total Addressable Market. What industry are your followers part of? Having followers in the right industry matters more than having a large quantity.
- Rethink your social media strategy by targeting the right market and enhancing engagement.
Video
How To Take Action
I would suggest focusing on engagement over the number of followers. Start by creating content that encourages your audience to comment, like, and share. You can do this by asking questions, creating polls, or sharing relatable stories that prompt discussions. This doesn't cost money and can be done with the resources you have right now.
Another good way to start is by identifying your Total Addressable Market (TAM). Think about where your followers are coming from and what industry they belong to. It’s better to have engaged followers in the right market than a huge number who aren’t interested in what you offer. You can research your followers' interests and tailor your content to match those interests, which can lead to better engagement.
Rethink your social media strategy by targeting the right industry and enhancing engagement. This might mean adjusting your content to suit those who are more likely to interact. Test different types of posts to see what works best for your audience.
Remember, high-value interactions will attract more interest, even from companies that may want to partner with you. You don’t need to spend a lot of time or money to implement these strategies. Just focus on creating meaningful interactions and connecting with the right followers.
Full Transcript
if all you care about is more followers I have some bad news for you Kim Kardashian has over 300 million followers even if you got to a million followers that's not even a percent of what she has so these days unless you can get 40 50 million followers no one really cares what people actually care about is engagement how engag is your audience are they actually commenting liking and taking action here's why if they don't engage no matter how many followers you have they're not going to take action which means companies aren't going to want to pay you to be an influencer because that means your followers aren't going to take action action and spend money with that business so what you should focus on firstly is engagement the second thing you should focus on instead of followers as well is your Tam Tam stands for total addressable Market what industry are your followers in you don't need a lot of followers you just need engag followers in the right industry so rethink your social media strategy and focus on the right market and focus on engagement
