Summary
- Over the last 10 years, marketing has changed a lot.
- Highly produced content, like Super Bowl ads, used to convert really well.
- Now, highly produced content isn't performing as well; conversions are dropping.
- Authentic content is becoming more popular thanks to social media.
- Content that feels like a casual FaceTime call is more personal and relatable.
- People prefer authentic and relatable content over highly produced material.
Video
How To Take Action
I would suggest implementing more authentic content to connect better with your audience. Here are a few strategies you can use that are low-cost and yield high value:
Use Casual Video Content: Start creating videos that look like you're talking to a friend over FaceTime. You don't need fancy equipment. Your phone camera is good enough. This makes your audience feel like you are talking directly to them and it's more relatable.
Share Personal Stories: People love hearing real stories. Share your journey or how you started your business. It doesn't need to be perfect. Just be yourself. Being open and honest builds trust.
Engage on Social Media: Spend some time each day engaging with your followers on social media. Reply to their comments, ask questions, and show interest in their lives. This builds a loyal community.
Behind-the-Scenes Content: Share small snippets of what happens behind the scenes in your business. This could be setting up for a product launch or a typical day at work. It makes your audience feel like they are part of your world.
User-Generated Content: Encourage your customers to share their own stories or how they use your product. Repost their content (with their permission). This not only provides you with content but also shows real people enjoying what you offer.
Be Consistent: Frequency matters. Regularly post and share updates to keep your audience engaged. Consistency builds familiarity and trust.
These steps are easy to implement without requiring a lot of time or money. They help you create a stronger connection with your audience, leading to better engagement and higher conversions.
Full Transcript
you need to change your marketing over the last 10 years we've seen a huge shift and keep in mind I've been doing this for 23 plus years now when you created highly produced marketing material or content kind of like Super Bowl ads crazy highly produced super effective converted really well you know just crushed it now we're seeing the opposite if you create content that's too high produced the conversions are dropping and it's not performing as well it's because of social media that we're seeing more authentic content these days that are just people casually talking kind of like like you're just FaceTiming someone and when you're FaceTiming someone is more personal it's more relatable it's authentic that's the type of content people want
