Summary
- If you discover a profitable niche like tires, don't immediately register a specific domain like tirebros.com.
- Avoid creating micro niche sites that target very specific things, like tires.
- Focus on building a category level Authority site that covers multiple niches at once.
- Category level Authority sites allow for expansion, growth, and economies of scale.
- If you finish writing everything about car tires, a specific site like tirebros.com will leave you stuck.
- A broader site, like carbros.com (example), lets you expand into related niches easily.
- Always think one level up to ensure you can grow and expand your content seamlessly.
Video
How To Take Action
I would suggest implementing the strategy of creating a category-level authority site instead of a micro-niche site. This way, you won't get stuck with limited content options.
First, brainstorm a broad category that covers multiple niches relevant to your business. For example, instead of focusing on “tires,” think about “car maintenance” or “automotive care." This will give you room to expand into areas like brake repair, engine maintenance, or car cleaning products.
Next, choose a domain name that reflects this broader category. Make sure it’s easy to remember and somewhat related to your industry. Avoid very specific names like tirebros.com because they limit future growth. A name like carbros.com allows for more content variety.
After securing the domain, plan your content strategy. List all the micro-topics within your chosen category. For the automotive care example, start with tires but prepare to cover other topics as well.
Focus on quality and variety in your content. This approach makes your site an authority and attracts more visitors. Additionally, think about the long-term benefits. As you add more topics, you’ll get more traffic and higher chances of making money.
Lastly, use free or low-cost tools for keyword research. This will help you identify popular topics and write content that ranks well on search engines.
By building a category-level authority site, you'll save time and money while increasing your site's potential for growth.
Full Transcript
so now you found the Holy Grail of all niches tires is it time to go out and register tire bros.com and get started no no no please stop right there if you watch my recent video this is the difference between expert and beginner SEO you know that you don't want to be making micr new sites targeting specific things like tires what you want to do is make a category level Authority site that covers multiple microniches at the same time now why focus on category level Authority sites the answer falls back to expansion growth and economies of scale what happens when you're done riding everything there is about car tires are you just supposed to stop well that would indeed be the situation if you made tire bros.com but if you just thought one level up and made car bros.com sorry domain names aren't my strong suit then you could expand into whatever micr nich you wanted next
