Summary
- Embrace conversational advertising and interactive ads to engage your audience in new ways.
- Stay current with marketing trends; always experiment with new formats to discover what resonates with your audience.
- Leverage insights from over 300 marketing experts to enhance your advertising strategy effectively.
- Understand emerging paid media platforms and adapt to shifts in the paid social landscape.
- Focus on best practices regarding new privacy policies and third-party cookie deprecation.
- Explore emerging platforms and opportunities in social commerce and premium inventory.
- Integrate AI into your paid media strategies to optimize your marketing efforts.
- Prepare for changes as we move towards 2025 by using a comprehensive paid media playbook.
Video
How To Take Action
I would suggest starting with conversational advertising. It's like having a chat with your audience rather than just talking at them. You could create ads that allow people to interact, like polls or choose-your-own-adventure formats. It’s engaging and fun, and it doesn’t cost much to get creative!
A good way to stay ahead in marketing is to always experiment with what’s trending. Try out new ad formats on social media—like interactive stories or reels—and see what clicks with your audience. It’s about being in tune with what people enjoy and adjusting your style to match.
To make your marketing strategy even better, tap into expert advice. You don’t need to speak directly to experts; there are tons of blogs, podcasts, and webinars out there. Use them to gather tips that fit your business and make your ads more effective.
Understanding new paid media platforms is also key. Keep an eye on how social media is changing and be ready to adapt your ads. This might mean trying out a new platform that's gaining popularity.
Be aware of new privacy rules and the end of third-party cookies. Start collecting your own audience data with things like email sign-ups or customer feedback. It's less about big data and more about building real connections.
Finally, explore how AI can help you with paid media. This could mean using tools to better target your ads or more efficiently manage your ad spending.
These are all low-cost, high-value steps to amp up your growth.
Full Transcript
are you taking advantage of conversational advertising or creating interactive experiences with your ad paid media today is so much more than static messages and as a marketer you need to be on top of the latest Trend and keep trying new formats to see what works for your audience my team has talked to over 300 marketing experts across the US and with their insights and our internal expertise we've created a brand new paid media Playbook to help guide your advertising strategy as we head into 2025 and this guy you'll learn which new paid media platforms you should be taking advantage of how the paid social landscape is Shifting and the best practices you should focus on we're going into detail on topics like new privacy policies third party cookie deprecation emerging platforms social commerce premium inventory opportunities and Ai and paid media you can get your free copy by following the link in this post or in my bio
