Summary
- Website traffic is declining, with a 91% chance of going down this year, affecting client acquisition and profits.
- Google's AI-driven search provides instant answers, reducing the need for users to visit your website, impacting all types of businesses.
- AI has flooded the internet with generic content, burying valuable and unique perspectives.
- Ad costs are rising, and people are ignoring ads more, making traditional advertising less effective.
- Email marketing is a reliable channel not affected by algorithms or ad fatigue. People who subscribe actually want to hear from you.
- Building an email list requires offering valuable lead magnets, like checklists or guides, to encourage sign-ups.
- YouTube is a powerful platform for driving engaged traffic to your business. It functions as a search engine where valuable content can attract viewers.
- Create YouTube content aligned with your business to guide viewers to your lead magnets or services.
- Use YouTube to bring in new leads while using email to maintain engagement, establishing a sustainable system.
- Building a direct connection with your audience through email and YouTube minimizes reliance on changing algorithms or platform preferences.
Video
How To Take Action
I would suggest implementing email marketing as your primary strategy. This is a great way to maintain direct communication with your audience without worrying about changing algorithms. To start, offer a lead magnet like a free checklist or guide that provides real value. This encourages people to join your email list.
A good way to get more leads is by creating content on YouTube. It's a powerful search engine that helps bring engaged visitors to your business. Focus on making videos related to your business and guide viewers to your lead magnets or services. This keeps people interested and helps grow your email list.
Try to align your YouTube content with any lead magnets you offer. This makes it easy for viewers to see your free resource as a natural part of what they come to learn. You know, like creating a video about a topic and then offering a template that helps people take action. This will keep your audience engaged and more likely to sign up.
Once you have their emails, keep the relationship going by sending updates and good content. You can even email them about new videos to get more views on YouTube. This creates a cycle where YouTube brings in new leads and your emails keep them interested.
This strategy helps build a strong connection with your audience and minimizes relying on platforms like Google that are making it harder to get website traffic.
Quotes by Author
"Website traffic is dying and even if you're doing well right now it's about to get much much worse"
"Google's evolving from a search engine to just a plain old answer engine"
"The internet is flooded with cheap generic content that all sounds exactly the same"
"Email is the one channel that's not at the mercy of changing algorithms or ad fatigue"
"YouTube is so much more than social media it's a search engine in its own right"
Full Transcript
website traffic is dying and even if you're doing well right now it's about to get much much worse in fact new research says that your website traffic has a 91% chance of going down this year unless traffic means fewer clients and of course less profit so the rules are completely changing and most businesses won't see it coming but if you pay attention to this video you will in this video I'm going to show you exactly what's changing causing website traffic to disappear how to best prepare your business to not get hit and the one futureproof traffic source that you should be putting all of your energy into in 2025 but before we get there we need to take a look at where we are right now the biggest shakeup to website traffic's already happening and it's coming from a place that most businesses count on not only for traffic but for customers Google you you know you've probably noticed it yourself you type a question into Google and instead of clicking through to a website you get an instant answer right there at the top of the page neatly packaged up by AI That's Google's Aid driven search generative experience at work and right now it's showing up front and center for 91% of all searches it's designed to keep users on Google feeding them answers without ever sending them to your website and Google's using your website's content to do it all that effort you've put into ranking your site creating helpful content and optimizing it it's now just fueling Google's AI answers which means fewer people are visiting your site in fact a recent study found that nearly 65% of searches never even lead to a click on a website so imagine what that number is going to look like in a few years now if you're thinking this just affects content heavy blogs think again this shift is affecting all all types of businesses from service businesses to e-commerce so if you rely on website traffic for leads or sales this is your problem too Google's evolving from a search engine to just a plain old answer engine you know what used to be 10 Blue Links going to different sites has turned into a single polished AI response so if you're a small business owner this hits hard because fewer users are clicking P Google's answer to land on your site it's like the front door to your business is now just hidden behind Google's AI curtain as Google evolves fewer people are bothering to scroll past those polished AI responses but even if they do what's waiting for them more of the same cookie cutter content that everyone else is making and that's where the real problem starts here's the thing AI made it way too easy for businesses to just start cranking out content at first it seemed like a great idea right why not pump out more blogs and articles to try to rank for more searches but then everyone started doing it suddenly the internet is flooded with cheap generic content that all sounds exactly the same no human perspective no real insight just a race to fill the web with as many keyword stuffed articles as possible and now search engines are overwhelmed every search pulls up a ton of recycled information and businesses with expertise are just getting lost in the noise you know your unique point of view your actual value it's buried under mountains of AI written fluff and as if all that wasn't bad enough then there's Google's preference for all the big players in the game you know Kora Reddit Yelp Angie's List you name it these are the massive content aggregators that dominate search results and Google loves them why because they provide tons of content content they're definitely beating you on backlinks and they get lots of user interaction the problem is this pushes small businesses even further down in the rankings so how can you ever be expected to compete with that and it's not just organic traffic that's taking a hit online advertising is really becoming a losing battle too so if you've been running ads you've probably noticed that your budget doesn't stretch as as far as it used to ad costs are skyrocketing like crazy because competition's fiercer than ever platforms like Google and Facebook are more than happy to charge you a premium just to get your business seen and out there but it gets worse even when you do Reach people they're not clicking like they used to people are just sick of ads you know ad blockers are everywhere and younger Generations especially gen Z are completely tuning them out it's not just gen Z either actually people of all ages are ignoring ads more and more so while you're paying more to reach fewer people your audience is harder and harder to actually engage with so if you're relying on traditional ads you're just throwing money at a problem that's only getting worse something has to change if you're frustrated with SEO losing its impact and online ads draining your budget I get it you know you're fighting harder for every click every view every customer but what if there's a better way a channel where you actually hold the power no algorithms no skyrocketing ad costs the truth is there is one it's not sexy but it's a Workhorse it's email now before you roll your eyes hear me out here so email is the one channel that's not at the mercy of changing algorithms or add fatigue you know when someone gives you their email they actually want to hear from you in a world where most marketing messages are ignored or blocked that is a huge deal here's why it works your email lands directly in their inbox it's not buried under a mountain of posts or competing with flashy ATS it's intimate it's personal and it's just waiting for them to engage on their terms when they're ready so you don't have to fight for visibility you don't have to worry about whether your message ever made it through email cuts through that noise but here's the challenge building that email list so now you might be thinking sure email sounds good but how do I actually get those email addresses that I can Market to here's the thing you can't just slap an old school newsletter sign up on your website and hope for the best people need a better reason to give you their email so in other words they need value up front this is where lead magnets come in something free valuable and relevant to your audience that makes them excited to hand over their email so that could be anything from a checklist a guide a mini course whatever fits your business and provides real actionable value but that creates a whole new problem doesn't it how do you actually get people to see your lead magnet so that they can opt in for them with the way things are heading it's not going to be enough anymore to just slap them up on your website waiting for all that traffic that's let's face it is slowing down dramatically right you need to be proactive here you need a way to draw people in engage them and make them want more that's where the real opportunity is there is a platform that can do all of this and drive traffic straight to your lead magnets and to your business as a whole I'm talking about YouTube YouTube is so much more than social media it's a search engine in its own right with millions of people searching for answers Solutions and inspiration every single day so by creating really good content there you can tap into their built-in audience offering your potential clients the answers that they're looking for and then you know guiding them directly back to your website whether that's to opt in for your lead Magnet or to schedule a service then and there this isn't just passive traffic it's engaged interested viewers who are so much more likely to take you up on whatever your offer is because you've given them value in advance then once you've got their attention with your content that's where the real magic happens you know you introduce them to your lead magnet the free resource it's a natural extension of your video's content whether it's a guide a checklist or something else that they find valuable it gives them a reason to take action take Stephanie case for example she talks to businesses all about how to use Instagram and she has different lead magnets that pair perfectly with the different topics that she talks about for instance whenever she talks about Instagram reels in a video she ends it by encouraging her viewers to download her 10 reals ideas you can make today templates and she gets hundreds of new subscribers each and every month through YouTube with that one strategy and this isn't just for the big guys either even smaller channels can make this work when the content and the lead magnet are aligned now once someone's on your list the relationship only grows from there so whenever you drop a new video you can just email your list about it driving more engagement on your channel while your email list grows in return it's a cycle right YouTube brings in New Leads and your emails keep them engaged and coming back for the next one this isn't about short-term wins it's about building a long-term system that works for you on autopilot and the cool thing is you're no longer at the mercy of search engines or platforms you're building a direct connection with your audience one that you control and this cycle doesn't just future prooof your traffic it future proofs your whole business YouTube can do all that and more but how can you make it all happen without taking your attention away from all the other parts of your business well luckily I've got more than a few tricks at my sleeve and if you want to know about all of them including my seven-step YouTube success framework click on this little video right right here it's super complete and it outlines my entire strategy so you can just steal it for yourself this is the stuff that's going to put your business on the map in 2025 I can promise you that so click right here and let's get into it
