Summary
- If you want to reach a young and impulsive audience, focus on podcasting as a marketing channel. It's projected to reach over 500 million people by 2024 and will grow by at least 8% in 2025.
- Millennials and Gen Z make up over 60% of podcast users. These groups are more impulsive and emotional when it comes to buying products.
- Podcasting is ideal for promoting products in tech, fashion, lifestyle, and luxury goods sectors.
- The average podcast listener is in their early 30s and is eager to make purchases.
- Traditional platforms like MTV and MSNBC have older audiences. MTV’s average audience is 52 years old, and over 70% of MSNBC's viewers are over 50 years old.
- To effectively target Millennials and Gen Z, leverage podcasts rather than older media channels.
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How To Take Action
I would suggest implementing podcasting as a primary marketing channel if you want to reach a younger, impulsive audience. Podcasts are growing fast, reaching millions, and are mainly used by Millennials and Gen Z. These younger groups are more likely to buy things based on emotions and impulses, making podcast listeners ideal for promoting tech, fashion, lifestyle, or luxury products.
A good way to do this is by starting your own podcast and talking about topics that relate to your product, sharing stories or tips that fit your brand. Start small, maybe just ten minutes per episode, and focus on consistent quality rather than perfect audio gear. With the right topics, even a simple setup can grab attention.
If starting your own podcast feels like too much, you might want to look into sponsoring podcasts that match your products. Many podcasts have sponsorship slots and offer shoutouts that can introduce your product to a new audience.
You also want to keep in mind that traditional media channels like MTV and MSNBC have older audiences. To effectively reach the younger crowd who are more open to trying new things, focus your energies on podcasts rather than these older platforms.
When you embrace podcasting for your marketing, you not only reach but connect with an eager audience ready for new and exciting products.
Full Transcript
you want to attract a young impulsive audience that's a gold mine for sales now this marketing channel reach over 500 million people in 2024 and it's going to grow at least 8% in 2025 and Millennials and gen Z make up over 60% of its users this group of people tends to be more impulsive and more emotional when it comes to purchasing than the older demograph it's perfect for promoting products in Tech fashion lifestyle and luxury goods it's podcasting the average listener for podcasts are in their early 30s and they're looking to buy bye byy and this is a great challenge for advertisers who looking to Target gen Z and Millennials unlike MTV who used to Target the younger people their average audience is Now 52 and with MSNBC over 70% of Their audience is over 50 years old so if you want the younger audience use and leverage podcast
