Summary
- SEO is evolving, and it's not just about Google anymore. It now includes TikTok, Instagram, and Facebook, which means I need to focus on optimizing for these platforms too.
- SEO is still powerful, even with AI like ChatGPT around. Many businesses are actually seeing more traffic, not less. I should keep investing in SEO.
- I should look into optimizing for AI chatbots, as they can recommend products and services, which can help grow my business.
- SEO is now about search everywhere optimization. This means I should be open to optimizing for various platforms to reach more people and boost revenue.
Video
How To Take Action
I would suggest starting by expanding your focus beyond just Google for SEO. You can do this by paying attention to platforms like TikTok, Instagram, and Facebook. This means creating content that fits each platform and using keywords that people might search for. Look into trends and hashtags specific to each platform to help guide your content creation.
A good way to continue benefiting from SEO is to keep investing in it even with AI tools like ChatGPT around. A lot of businesses are seeing increased traffic and not a decline. That's because SEO isn't just about keywords on Google anymore. It's about being seen across many platforms.
Another step you can take is to start optimizing for AI chatbots. Many people use these bots to find services and products, so ensure your business information is up-to-date and easy to find. This might mean tailoring some of your content to answer common questions people might ask these bots.
Lastly, think of SEO as "search everywhere optimization." This means being open to adjusting your SEO strategies for different platforms to reach more people. Research the preferences and behaviors of your audience on different platforms to create more effective content. This approach can help you reach more people and ultimately boost your revenue.
Full Transcript
I've built so many businesses off of SEO traffic people say oh AI is going to kill it AI hasn't killed it we looked at data pre AI overviews rollout post AI overviews roll out our clients on average are seeing more traffic not less where's SEO Deb now we're getting customers hitting us up being like hey can you help us rank on Tik Tok when people search or Instagram or Facebook yeah sure can you help us when the AI chat Bots like chat GPT people ask questions it recommends our products and services yeah we optimize for that as well SEO has evolved to search everywhere optim ization we're optimizing for all the platforms and it's very effective and it's generating a lot of revenue for these businesses
