Summary
- I suggest focusing on the creative side of meta ads to make them convert better.
- Don't try to perfect your creative elements on the first go. It's more about experimenting and finding what works.
- Break down your ad into four parts: the hook, the body, proof elements, and the call to action.
- The hook is where you grab people's attention right away.
- The body is what you want to tell about your product or service.
- Proof elements help convince people why they should buy what you're offering.
- The last part is the call to action, which tells them what to do next.
- Record each element separately and create multiple versions of them.
- By mixing and matching these different parts, Meta can help you find out what works best.
- This approach will make your ads convert better and reach more people.
Video
How To Take Action
I would suggest focusing on the creative side of your ads, especially if they're not converting well. Start by breaking down your ad into four parts: the hook, the body, proof elements, and the call to action.
A good way to begin is by thinking about the hook. This is where you grab people's attention right away. Make it catchy and engaging so that viewers want to know more.
Next, move on to the body. This is the part where you share the details about your product or service. Keep it simple and clear to explain why it's valuable or useful.
Proof elements are key to convincing people why they should buy what you're offering. These could be testimonials, reviews, or facts that back up your claims.
Lastly, the call to action tells your audience what you want them to do next, whether it's clicking a link, signing up, or purchasing.
Don’t worry about getting these perfect on the first try. Record each element separately and create several versions. By mixing and matching these different parts, you can experiment to see what works best.
This approach is low-cost and high-value, allowing Meta to help you find the combinations that optimize your ads for better conversion. Your ads will reach more people and have a stronger impact by letting creativity lead the way.
Full Transcript
if your meta ads aren't working this is probably why most people don't know this but the real secret to getting meta ads to convert is the creative people spend too much time trying to optimize and create the best creative on the first take you don't want to do that with your creative think about the hook which is the intro how you grab their attention the body what you're trying to convey proof elements to convince them on why they should purchase your product and service and then last but not least your call to action record each of those four elements separately have multiple variations of them and meta can run different hooks with different body copy different CTA in different proof elements to see what converts the best try that out your ads will convert better
