Summary
- To get a 30% email open rate, scrub your email list regularly. This means removing people who don’t engage with your emails.
- Think about how you handle emails. You often don't open or click links from them. Others do the same with your emails.
- If you keep only people who open and click, email providers like Gmail and Outlook will keep your emails in their inbox.
- If you don’t scrub your list, your emails might go to the Spam box instead.
- By cleaning your list every month, you ensure your emails reach the inbox, stay opened, and your delivery rate improves over time.
Video
How To Take Action
I would suggest implementing regular email list scrubbing as a vital step for improving your email open rates. Once a month, go through your email list and remove people who do not open or interact with your emails. This way, you're only keeping the people who are truly interested in your content.
A good way of doing this is by paying attention to the engagement signals, like whether they open your emails or click on your links. By doing this, email services like Gmail and Outlook will notice that many recipients are engaging with your emails. As a result, they are more likely to keep your emails in the main inbox instead of pushing them to Spam.
Think about how you handle emails from others—often, you skip over or don’t open certain messages. The same thing happens with your emails. So, focusing just on the engaged audience means your emails are more likely to get opened and read.
Another simple but effective step is to be consistent in your email sending schedule. This keeps your engaged audience expecting your emails, which could help increase their interaction and keep your deliverability rates high over time. Remember, it's about quality over quantity. This simple task of monthly list scrubbing can lead to a 30% or higher open rate, ensuring your messages reach those who truly care.
Full Transcript
want a 30% email open right here's a trick scrub your list think about how often you open up other people's email and click on a link in the email the chances are a lot of your emails go unread or you just mark it as read without even opening up people do the same thing with your emails so the key is you need to remove all those people if you remove those people who aren't really engaging from your email list what happens is Gmail will keep your emails in people's inbox and same with Outlook but if you don't do it Gmail and Outlook will start pushing your emails into the other inbox or Spam box so by scrubbing your list on a monthly basis you're keeping the people who actually engage with your email list and it ensures that your email stay in the inbox get open and improves your deliverability over time and it'll get you that 30 plus% open rate
