Summary
- I learned that not all content is the same for business success. Some content, like podcasts, is great for attracting new visitors to your site.
- I discovered webinars, white papers, and case studies are better for turning visitors into customers. I should use these if conversions are my goal.
- It's important to match my content type with my specific business goal. This helps me effectively attract and convert customers.
- I realized that just publishing content isn't enough for more revenue; I need a strategic approach with different content types for different objectives.
Video
How To Take Action
I would suggest starting by matching your content type with your business goals. If you're trying to attract more visitors, then focus on creating podcasts. They are great at getting new people to your site without spending a lot of money or time.
Once you have visitors, think about how to turn them into customers. A good way to do this is by using webinars, white papers, and case studies. These types of content build trust and demonstrate your expertise. They don't cost a lot to make, and you can use them to show people why they should choose your business.
You also need a strategic approach to using these content types. Start by planning what you want each piece of content to achieve. Is it to attract visitors or convert them? Knowing this helps you decide what kind of content to create.
It’s vital to have a clear plan and not just publish content randomly. Think about your goals and choose the right content type to match. This way, you make the most out of your efforts and get the results you want. Regularly review what’s working and adjust your strategy as needed. This ensures you are always on the right track to achieve success in your business or personal growth journey.
Full Transcript
this is why content marketing doesn't work for most businesses people believe if you just publish content you're going to get more eyeballs to your site and that's going to generate more Revenue but here's the thing most people don't know as you can see in this graph some content is great at attracting new visitors like podcast but some content is great at converting those visitors and those eyeballs into customers like webinars white papers and case studies so you need to create different content types depending on your goal if you follow this chart you'll be able to not only attract eyeballs but convert them into customers so make sure you save or bookmark this video so that way you can go back to it whenever you're creating your next piece of content
