Summary
- You don't need social media to do well in business. It's a myth to think you must use the social web to succeed.
- Just look at Sora; they have only 4,275 followers on Instagram, but they generate $262 billion in revenue a year.
- Danaher has 678 followers on Instagram but makes $23.9 billion a year.
- Sure, social media is essential, and it's better to use it than not. The same goes for SEO, paid ads, email, SMS, and other channels.
- Ideal situation: use all marketing channels, but not using one specific channel won't stop you from doing well.
- Channels like partnerships, distribution deals, or integrations with other companies can also drive huge revenue.
- Focusing only on one channel is an error and won't make or break your marketing strategy.
Video
How To Take Action
I would suggest implementing a strategy that focuses on diversifying your marketing methods. Don’t rely solely on social media. Look at businesses like Sora and Danaher: they don’t have huge social media followings, yet they make billions. Here’s how you can get started:
- Explore Partnerships: Work with other businesses that align with your goals. This can open up new revenue streams without costing much.
- Distribution Deals: Find ways to get your products into more hands through distribution agreements. Partnering with larger companies for distribution can be more effective than social media campaigns.
- Integrations: Integrate your services or products with other companies. This could mean collaborating with a software company to have your product work seamlessly with theirs. Integrations also increase your visibility.
A good way of diversifying your approach is by balancing your efforts among multiple channels. Don't neglect SEO, emails, or SMS:
- Improve SEO: Optimize your website to rank better on search engines. This is a low-cost way to get more visibility.
- Email Marketing: Collect email addresses through your website and send regular updates or promotions. It's a direct way to communicate with your audience.
- SMS Marketing: Use SMS to send quick updates or promotions. It’s inexpensive and has a high open rate compared to emails.
Remember, the goal is not to put all your eggs in one basket. By diversifying, you increase your chances of reaching a wider audience and driving more revenue. Each channel has its own value and should be part of a larger strategy rather than the sole focus.
Full Transcript
you don't need social media to do well it's a big lie to think that you must Leverage The Social Web to do well as a business just look at Sora you've never heard of them sure they have some social followers but only 4,275 on Instagram want to guess how much revenue they generate $262 billion a year danaher has 678 followers on Instagram they generate 23.9 billion dollar a year sure social media is a big Channel and ideally you shouldn't ignore it it's actually better to leverage it than not leverage it the same goes for SEO paid ads email SMS and most channels you can think of ideally leverage them all but not doing well or even leveraging a specific Channel won't mean that you can't do well channels like Partnerships distribution deals or Integrations with other companies can drive massive amounts of Revenue yet we tend to forget about them and focus on the sexy one channel shouldn't make or break your marketing if it does you're doing something wrong
