Summary
- TikTok has partnered with InMarket to track if people who watch TikTok ads visit your store. This helps see if TikTok is actually bringing customers to your door.
- There's a tool called retail sales lift attribution that measures if those visitors from TikTok ads actually make a purchase. This helps understand the full customer journey from ad view to purchase.
- By using these tools, you can see if your TikTok ads are effectively increasing your revenue.
- Understanding the complete journey from seeing an ad to making a purchase is important in evaluating advertising success.
- These tools can help improve how you use advertising to bring more customers and sales to your store.
Video
How To Take Action
I would suggest starting with TikTok if you’re looking to bring more customers to your business. TikTok partnered with InMarket, making it easier to see if your ads are turning viewers into real-life store visitors. By simply signing up for this partnership, you can track whether customers are coming in because of your ads.
There's also a tool called retail sales lift attribution, which is great for understanding if those visitors are actually buying something. Consider giving it a shot. It's like a behind-the-scenes view of your customers' journey from seeing your ad to purchasing in your store. This way, you get to know if your marketing is really working.
A good way of using these tools is by regularly checking the data they provide. Make it a habit to look at these insights to see which ads are bringing in more people and sales. It can help you decide where to put more money and effort.
Finally, use this information to improve your ads. Knowing what works and what doesn't can help create better, more successful advertisements. By tweaking and improving over time, you'll get more people through your doors and more products out the door. Give these tools a try and see how they can help boost your business!
Full Transcript
Tik Tok is bringing customers to your door now they just partnered within Market to see when people watch a Tik Tok ad if they actually walk into your store and then you can see if it's actually driving more Revenue there's another tool called retail sales lift attribution that actually measures if those people who visit your store made a purchase this way you can see the whole life cycle do someone watch your Tic Tac ad did they come to your store and did they purchase from you if you need help implementing this for your agency check us out at NPD digital.com
