Summary
- Always offer one-click express checkout for returning customers to help them make fast purchases.
- Collect only the bare amount of information needed on your forms to reduce friction during the checkout process.
- Implement data collapsing techniques like Nike to make forms seem less daunting and reduce perceived friction.
- Ensure form fields are clearly labeled and utilize autofill for logged-in users to save time.
- Always have a “save to cart” or wish list feature for customers who want to purchase later.
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How To Take Action
I would suggest implementing these ideas to make your small business or personal growth journey easier and better.
First, add a one-click express checkout option for returning customers. This will help your regular buyers make fast purchases without filling out forms repeatedly.
Next, when you are designing forms, collect only the essential information. This will reduce the time customers spend filling them out and make the process smoother.
A good way of making forms less scary is to use data collapsing techniques, like Nike. This means you show parts of the form one at a time, so it looks smaller and easier to complete.
Make sure your form fields are clearly labeled. If customers know exactly what information to enter, they won’t get confused or frustrated. Also, utilize autofill for logged-in users. This means once someone is logged in, the form fills out itself with the info you already have on them, saving their time.
Always have a “save to cart” or wish list feature. This helps customers who are thinking about buying something but want to do it later. They can save their favorite items and come back when they’re ready.
By using these simple and low-cost strategies, you’ll make your customers happier and your selling process smoother!
