Summary
- When selling a product or service, knowing how many times someone needs to see it before buying is helpful.
- If you're in the B2C (Business to Consumer) market, people might need to see your product around 8 to 23 times before they decide to buy it.
- In the B2B (Business to Business) market, it usually takes 3 to 16 times for someone to see your product before purchasing.
- Cheaper products generally need fewer views because less commitment is needed from the buyer.
- More expensive products require more interactions since people need time to feel comfortable before spending more money.
Video
How To Take Action
I would suggest implementing strategies that focus on consistent visibility for your product or service. To do this, use social media platforms where your target audience spends most of their time. Share posts about your products regularly. This won't cost much and helps increase the number of times people see what you offer.
A good way of doing this in the B2C market is to aim for your audience to see your product between 8 to 23 times. If your product is inexpensive, fewer interactions may be needed. Posting consistently and engaging with potential customers in comments or direct messages can help achieve this.
For B2B scenarios, focus on making your product visible about 3 to 16 times. Attend networking events, send follow-up emails, and participate in industry forums to connect with other businesses. These strategies can increase exposure without spending a lot of money.
Another low-cost idea is to ask satisfied customers for testimonials or reviews. People are more likely to trust peer reviews, and sharing these can enhance credibility, especially for more expensive products.
Remember, the key is consistency. Set a schedule and stick to it. Gradually, potential buyers will become familiar with your product through repeated exposure, which can lead to a purchase when they are ready.
Full Transcript
how many times do you think someone needs to see your product or service before they buy well if you're in the B Toc Market it's anywhere from 8 to 23 times for B2B it's actually 3 to 16 times and the cheaper your product the less they need to see it the more expensive your product the more they need to see and interact with your brand before they buy