Summary
- Good products, services, and offers are essential for building a big company.
- Personal brands are becoming popular, but they aren't necessary for success.
- Companies like L'Oreal and Estee Lauder are examples of successful, less flashy companies.
- Focus on B2B (business-to-business) for growth and stability; it doesn't need to be flashy.
- A strong product can ensure success, regardless of the company's image or branding.
Video
How To Take Action
Implementation Strategies for Business Growth and Personal Development
Suggestion 1: Focus on Product Quality
A good way to start is by prioritizing the quality of your product or service. Make sure it meets or exceeds customer expectations. High-quality products sell themselves, and customers will return if they trust your offerings. This doesn't require a big marketing budget, just dedication to excellence.
Suggestion 2: Don't Rely Solely on Personal Branding
Personal brands are trendy, but not necessary for success. Look at companies like L’Oreal and Estee Lauder; they thrive without flashy individual personas. Concentrate on building a strong, reliable brand for your business. This can be done through consistent quality and customer satisfaction rather than personal appeal.
Suggestion 3: Leverage B2B Relationships
Consider focusing on B2B (business-to-business) opportunities. These relationships can provide stability and growth for your company. They often require less marketing flair and more emphasis on reliability, trust, and strong products. Research potential B2B partners and build connections through networking and offering valuable solutions.
Suggestion 4: Research and Example Analytics
Take time to study how successful, less flashy companies operate. Analyze the business models of L’Oreal and Estee Lauder. Look into their product lines, customer service strategies, and marketing tactics. This research can inspire low-cost, high-value strategies that you can implement in your own business.
Suggestion 5: Keep Consistency as Key
Ensure that all aspects of your business are consistent. From product quality to customer service, consistency builds trust and brand loyalty. This can be achieved by setting clear standards and training your team to meet them regularly.
These steps focus on high-value actions that require minimal cost but can yield significant results. By emphasizing product quality, solid relationships, and consistent service, you’ll be on your way to building a stronger, more successful business or personal brand.
Full Transcript
if you look at a lot of these big companies and people who have made money they don't show much why don't they show much well showing doesn't build you a big company what builds you a big compan is good product good service good offer has nothing to do with the individual personal brand you're starting to see personal Brands come up everyone's like oh look at Kylie Cosmetics Kylie Jenner look how well she's done she's done well I'm not trying to knock her but what about L'Oreal and Estee Lauder and all these other Beauty companies you know how much bigger they are they're not as sexy but who cares they make money hand over fist so how do you build a company bigger like that B2B you don't have to be sexy B Toc you don't necessarily either but it really comes down to a product if your product is amazing you'll do well
