Summary
- Even if Instagram is widely used, it's not necessarily the top platform for marketing. Meta earns more money from Facebook ads than Instagram ads.
- Platforms that might not seem as popular or cool can still be very effective. Don't underestimate them just because they don't have a trendy image.
- Just because a platform seems "ugly" or outdated doesn't mean it's not widely used and valuable for reaching audiences.
Video
How To Take Action
I would suggest implementing a marketing strategy that includes platforms that might seem less trendy but are still highly effective. Start by looking into Facebook for advertising since Meta makes more money from Facebook ads compared to Instagram ads. This means Facebook could be a valuable tool for reaching your audience.
A good way to take advantage of this is by exploring Facebook's ad targeting options. You can reach specific groups by using its detailed targeting features without spending a lot of money or time. Try creating simple ad campaigns and see which ones your audience likes the most.
Also, don't just go for the newest or most popular platforms. Just because a platform isn't the latest trend doesn't mean it won’t work for you. Check out platforms that may seem outdated. They often have loyal users who might be part of your target audience.
Take time to learn how to use these platforms effectively. You can find many free online guides or tutorials that show you step-by-step how to create posts, ads, and engaging content. This will help you use each platform's unique strengths to grow your business or personal brand.
Remember, sometimes the tried-and-true methods on older platforms can give you better results with less effort. So, keep an open mind about where and how you market your product or yourself.
Full Transcript
how many of you use Instagram raise your hand majority of the room now just because you use Instagram doesn't mean it's the most popular platform to Market on did you know meta still makes roughly more money on Facebook from ads than they do on Instagram just because you think certain platforms aren't as popular or aren't as cool or sexy it doesn't mean that they're dead these platforms whether they're perceived as great or ugly a lot of them are still extremely popular
