Summary
- To scale your business effectively, focus on doing more of what already works best.
- Avoid trying too many things at once, as this can lead to burnout and inefficiency.
- From a dinner meeting with entrepreneur Brian Lee, I learned the importance of having laser focus.
- Before expanding, concentrate on making current processes more efficient to create a smooth-running operation.
- Resist the temptation of shiny new opportunities; focus on what's currently successful.
- Once growth slows, consider diversifying with new products, services, or marketing channels.
Video
How To Take Action
I would suggest focusing on what works best for your small business or personal project. Start by identifying the aspects that bring the most success. Then, try to do more of those things. This smart approach can save money and time, giving you more value with less effort.
A good way of doing this is to make your current processes more efficient. Look for steps that can be improved or simplified. This helps create a smooth operation that runs like a well-oiled machine. By doing so, you avoid chaos and burnout, ensuring you stay on top of your game.
Avoid the temptation to try many new things at once. I learned from Brian Lee, a successful entrepreneur, that having a laser focus is crucial. New and exciting opportunities can be distracting. Concentrate on what is already successful before exploring new options.
Once you notice your progress slowing down, consider expanding your offerings. You can think about introducing new products, services, or trying different ways of marketing. But remember, this comes only after your core activities are running smoothly.
By following these strategies, you'll be able to grow your business or personal project effectively without feeling overwhelmed. Focus on these high-value, low-cost actions first to make your journey smoother and more successful.
Full Transcript
this is where most entrepreneurs go wrong when trying to scale their business they try to do too much at once i was in a meeting with a guy named Brian Lee and he partnered with Kim Kardashian for Shoe Dazzle back in the day and then he did honest company with Jessica Alba and I remember years and years ago during a dinner meeting he told me the key is to have laser focus so when you're trying to scale just double down on what's working and try to make it more efficient don't worry about all those shiny objects out there just keep doing the thing that's working but when you see growth slowing down then you can start diversifying whether it's with products or services or even with your marketing channels but double down on what's working first and get it going in a well smooth oil operated machine before you try to expand
