Summary
- I learned that many successful companies like Facebook, Twitter, Slack, Uber, and Dropbox all found a 'magic moment' that hooked users. This is a key to their success.
- Facebook discovered that users who made seven friends in the first 10 days were more likely to stay engaged. I can find similar trigger points for any product or service.
- Slack realized that teams sending more than 2,000 messages got hooked. It's important to understand what specific actions lead to more frequent use.
- Dropbox noticed that just uploading one file could increase user attachment. Sometimes simple actions can create a big impact.
- On Twitter, following just 30 people often led to increased engagement. Identifying such threshold actions can help in improving user retention.
- To find the 'aha moment' for my business, I need to observe what satisfied users do differently from those who are dissatisfied.
- Once these key elements are identified, I should optimize these steps for all users to help them experience that magic moment.
- By managing these insights, I can help create a product or service that people love and stay addicted to, making my business Unstoppable.
Video
How To Take Action
To start your journey towards making your business a hit, I would suggest identifying your product's or service's 'magic moment.' Take some time to observe your happiest customers. What do they do differently? Compare their actions to less satisfied customers. Noticing these patterns can lead you to your 'aha moment.'
A good way of doing this is to find a simple action that leads to increased user engagement. Look at companies like Dropbox; just a single file upload got users hooked! Think about what small action in your service might get your users more involved.
Once you identify the steps that keep users coming back, focus on maximizing those steps. Encourage all users to reach that magic moment, just like how Facebook did by getting users to make seven friends in ten days.
Remember, pinpointing the right threshold actions is key. For example, Twitter found that following 30 people increased engagement. Find your own magic number or activity and use it to improve user retention.
Finally, remember that these insights help make your product or service 'loveable'—kind of like a favorite toy you never want to put down. Implement these strategies to create a service people adore, and your business could become Unstoppable.
Full Transcript
here's a secret that Facebook figured out Twitter slack Uber Dropbox they all figured it out and they're Unstoppable now and once you figure out it's going to change everything for you in the early days of Facebook there was this employee named chamach he ended up figuring out that when someone had seven friends within the first 10 days they were addicted to Facebook it was their magic moment with slack they figured out that when teams send out 2,000 plus messages they were addicted with Dropbox it was just people uploading one file with Twitter it was people following just 30 people and once these companies figured out their quote unquote magic moment with their user had this aha moment like oh my God this is amazing these corporations became Unstoppable so the way that you figure out your aha moment in your businesses look at the people who are really addicted and in love with your product or service and then look at the people who are dissatisfied what do the people who love your product do versus the ones who didn't and once you figure those key elements out and those steps you want to optimize everyone taking those steps so they all fall in love and you have that magic moment within your business that way you can become Unstoppable
