Summary
- In content marketing, success is not just about having lots of followers, likes, or comments.
- Create content that educates and builds relationships with your ideal customers.
- Successful content should drive sales, either directly or indirectly, such as through email lists.
- Focus on content that builds your brand with your ideal customers, not everyone.
- The "Rule of Seven" in marketing means that when someone sees your content seven times, they are more likely to remember, evangelize, and buy from you.
- Make sure your content aligns with your business; for example, marketing services should not create content about dog food.
Video
How To Take Action
I would suggest implementing strategies that focus on creating meaningful and relevant content. Here's how you can start:
Educate Your Ideal Customers
Create content that answers your ideal customers' questions or solves their problems. For example, if you sell custom cakes, write blog posts about cake decoration tips or baking secrets. This helps build trust and demonstrates your expertise.Build Relationships
Use your content to connect with your audience. Reply to comments, ask for feedback, and engage in conversations. This makes your audience feel valued and more likely to become loyal customers.Drive Sales
Make it easy for your audience to buy from you. You can mention your products or services in your content, but don't push too hard. For example, in a blog post about skincare tips, subtly mention a product you sell that helps with acne.
Align Content with Your Business
Ensure your content is relevant to what you offer. If you own a coffee shop, focus on content related to coffee culture, brewing tips, or behind-the-scenes looks at your shop. Stay away from unrelated topics, no matter how trending they are.Apply the Rule of Seven
Consistently share valuable content across different platforms to ensure your audience interacts with it multiple times. This could be through blog posts, social media updates, or newsletters. When your audience sees your content repeatedly, they’re more likely to remember and trust your brand.
By following these steps, you can create a powerful and effective content marketing strategy that doesn't require a lot of money or time but still delivers high value to your business.
Full Transcript
so what does successful content marketing look like if you ask most people they'll say lots of followers lots of likes lots of comments and going viral but in reality successful content marketing is content that helps educate your ideal customers and build that relationship with them two it drives sales whether it's a direct sale or indirect could be someone buying a product directly or coming onto your email list and eventually you end up selling them three content that helps build your brand with your ideal customer not everyone but your ideal customer in marketing they call it the rule of seven when someone sees or interacts with your content seven times they're much more likely to remember it evangelize with it and buy from you but if I go and create content around dog food when I sell marketing Services it doesn't matter how many millions of likes I get it's not going to help me generate any more Revenue in the marketing space
