Summary
- I want you to know that the best color for your website depends on what industry you're in.
- It's important to always consider the industry when choosing colors because what works for one may not work for another.
- I advise following general guidelines for colors in your particular field. This usually helps improve your sales.
- Make sure you do your own tests too. Testing different colors will help you find out what works best for your website.
- Remember, AB testing is a smart way to find out which color actually brings in more customers.
Video
How To Take Action
I would suggest implementing a thoughtful strategy when choosing colors for your small business's website. Start by looking at your specific industry. For instance, if you're in the healthcare field, calming blues might be more effective, whereas bold reds could suit a food business better. Look up general guidelines or industry reports to get a good idea of what colors work best in your niche.
A good way of doing this is by creating a list of the most successful websites in your industry and noticing what colors they use. This can be a free activity and take less time than you think.
Next, I recommend running your own tests. You could do simple A/B testing to find out which color scheme brings more visitors and potentially more sales. Start by changing only one color element at a time, like buttons or headers, to see how it affects your audience's response. Online tools for A/B testing are available at low costs and sometimes even for free, giving you valuable insights without spending much.
Remember, these improvements don't demand a lot of time or money but can greatly impact your business success by attracting more customers. Follow the guidelines, do some tests, and you could potentially boost your sales with just a bit of thoughtful color planning.
Full Transcript
which of these colors do you think converts the best for your website here are your options well the answer actually varies per industry here's the answer depending on the industry you're in just follow it as a general rule of thumb and make sure you AB test but if you use this color for your industry chances are you're going to see more sales
