Summary
- I want you to know that every day, Google has 8.5 billion searches, Instagram has 6.5 billion, and Amazon has 3.5 billion.
- Platforms like YouTube and Pinterest also get billions of searches daily, so they're busy places too.
- Even though many think Google is the biggest player, it only handles about 18% of all daily searches.
- The lesson here is to meet people where they are searching. That means using different platforms wisely.
- No single platform is the best, so use each for what it's good at to reach your customers.
- This approach can help you increase your sales and revenue.
Video
How To Take Action
I would suggest paying attention to where your audience is spending their time. If you notice a lot of people searching on Google, Instagram, or Amazon, consider these platforms as starting points to reach your audience. Explore each platform’s strengths, like using Instagram for sharing images and creating engaging stories or using Google and Amazon for advertising and purchasing products.
A good way of doing this is by tailoring your content to fit each platform. For Instagram, you could create visually appealing posts or story ads. For YouTube, think about making informative videos about your products or services. On Pinterest, pin captivating pictures with descriptions linking back to your website.
By meeting people where they search, you can make your brand visible without spending a lot of money. Share valuable content that relates to your brand and what your audience is interested in, and respond to comments or messages to create connections.
Also, think about tracking the performance of your efforts. Most platforms have built-in tools for measuring engagement. Use these to see how well your posts or ads are doing, so you can adjust accordingly. This kind of strategy doesn’t require a big budget, just time and creativity.
Ultimately, using the right platform wisely can help increase your sales and revenue. Just remember, there isn’t a one-size-fits-all solution. Use each platform's uniqueness to your advantage.
Full Transcript
understanding this can make you a millionaire look at the search traffic per platform 8.5 billion searches daily on Google Instagram 6.5 billion Amazon 3.5 billion you look at YouTube Pinterest they're still getting billions of searches each and every single day heck chat GPT gets a billion plus searches a day Google only gets roughly 18% of the daily searches on their platform in other words Google isn't the dominant player like most people think when it comes to search the key here is meeting people where they are one platform isn't better than the other you want to use each of them for what they are and meet your customers there to maximize your sales and revenue
