TikTok’s New Feed Feature Is HUGE For Marketers!

Summary

  • TikTok has a new feature to adjust your feed based on your interests.
  • Choose categories that interest you, like fashion, and exclude those you don’t, like sports.
  • This helps optimize your content for engagement and traffic.
  • Create specific content around a single category, not general content for everyone.
  • Go to Settings, tap on Content Preferences, and then Manage Topics to use the slider to adjust your feed.
  • By focusing your content, you ensure it reaches the right audience and increases engagement.

Video

How To Take Action

I would suggest implementing the new TikTok feature to adjust your feed based on your interests. This is a low-cost and high-value strategy that can help you engage with the right audience.

A good way of doing this is by creating content around a single category that interests you or your target audience. For example, if you’re into fashion, stick to making fashion-related content instead of covering many topics like sports, travel, and cooking all at once. Focusing on one topic will make your content more appealing to the people who are interested in that specific topic.

To get started, go to your TikTok Settings, tap on Content Preferences, and then choose Manage Topics. Use the slider to adjust your feed by selecting categories that match your interests and exclude those that don’t. By doing this, your feed will become more tailored to what you care about, which also makes your own content more likely to reach viewers who are genuinely interested in that category.

This strategy ensures that your posts get shown to the right audience, increasing your chances of higher engagement. Whether you’re a small business, an entrepreneur, or someone looking to grow, this focused approach can help you connect better with your target audience without spending much time or money.

Full Transcript

there’s a new feature on Tik Tok that’s going to help you generate more traffic so Tik Tok has now released this feature where you can adjust your feed and you’re probably wondering how does this affect your traffic or even engagement well think about it if you don’t like sports content you can select that you don’t want to see any sports content or if you like fashion content you can select that you want to see more of it how does this affect you well do you create your content not on Broad topics like that cover five or 10 different things but more specifically one topic and people are selecting that category of topics to be shown in their feed your content is not more likely just to show up but it’s more likely to also get engagement cuz it’s being shown to the right type of person make sure that a you start creating content that’s specific around a category versus just general content that’s applicable to everyone B go to settings cck content preferences then manage topics then you can use a slider and all the different categories to adjust your feet

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