Summary
- If you're a small or midsize business, SEO can be challenging due to high competition.
- I want to share insights from tracking over 7 billion keywords on Google every month, along with data from 100 million websites.
- Top-performing websites have patterns that help them grow traffic, which you can learn from.
- On the other hand, bottom-performing websites often make avoidable mistakes.
- Use these insights to improve your SEO even if you have limited time, budget, and workforce.
- Remember, understanding these trends and patterns can help enhance your website's traffic and visibility.
Video
How To Take Action
I would suggest focusing on understanding the common patterns among top-performing websites. You don't need a big budget or a team to start implementing these strategies. Begin by researching what successful sites in your niche do; look at their content, keyword use, and overall strategies.
A good way of doing this is by conducting an SEO audit of your own website. Identify what keywords your competitors are ranking for and evaluate how your current content stacks up. Use free tools to assist you with keyword research and optimization. Ensure your content targets relevant keywords and provides value to your audience.
Another simple strategy is to routinely update your website content. Regular updates signal search engines that your site is active and relevant. This doesn't require financial investment—just your time.
Next, focus on fixing avoidable mistakes. Avoid common pitfalls such as slow site speed, poor mobile compatibility, and non-optimized images. These are low-cost fixes that can improve user experience and site rankings.
Lastly, continuously educate yourself about SEO trends and updates. This keeps you informed about what works and what doesn't, especially when you're operating with limited resources. By understanding these trends, you position yourself to enhance your website’s traffic and visibility efficiently.
Remember, small consistent actions can lead to significant improvements over time.
Full Transcript
let's talk about the state of SEO for snbs look if you're a midsize business or a small business it's top there's a lot of competition how do you succeed well we have some cool data to share with you we track over 7 billion keywords that are searched on Google each and every single month on top of that we're tracking over a 100 million websites that are continually generating traffic from Google and we're seeing patterns of what the top performing websites are doing in which they're continually growing their traffic and we're seeing what the bottom performing websites are doing wrong we've taken all this data and packed it up into a free guide to end up breaking down for you how you can do better with your SEO when you have limited time limited budget and you don't have tons of people working free all you have to do is click on the link in my bio to get the free guide
