Summary
- I often see people making the mistake of copying marketing strategies that worked for someone else, assuming it will work for them.
- Remember that what works for others, even direct competitors, might not work for you due to various factors.
- Factors like being an early adopter or changes in market conditions can affect the success of a strategy.
- For example, we once implemented a Google sign-in authentication on our website, and it increased our conversions.
- However, what worked back then might not work now because people's concerns about privacy have changed.
- Just because a strategy worked for someone else doesn't mean it will work for you now.
Video
How To Take Action
If you want to grow your business or yourself, I recommend focusing on strategies that fit your unique situation instead of copying others. Here's how you can do this:
Understand Your Needs: Take some time to think about what you truly need. Your business or personal growth journey is unique, and what worked for someone else might not work for you.
Stay Flexible: Markets and trends change quickly. Make sure your strategies can change with them. Don’t just stick to one strategy because it worked in the past.
Small Tests First: Try small-scale versions of new strategies. This helps you see if they work for you without spending a lot of time or money. For example, if you're trying a new marketing idea, start with a small audience.
Learn from Past Successes: If you had something work in the past, think about why it worked then and if those reasons still apply today. People’s attitudes, like how much they care about privacy, change, so make sure your strategies do too.
Be Original: Try to come up with ideas that are new to your business or life. This doesn't mean reinventing the wheel, but tweaking ideas to fit your audience's current needs and preferences.
By following these steps, you can create strategies that are tailored to your needs, without just copying what others do. This will help you stand out and succeed in your own right.
Full Transcript
the most common mistake I see people make in marketing is they believe something works for someone else and they can just copy it and it'll work for them what works for someone even if it's a competitor a direct competitor may not work for you there's a lot of other factors that go into something working such as being one of the first to try it out or trying it out years ago when algorithms were different like market conditions change as well a great example of this we did a sign on authentication on our website so when someone comes to your website they register to create an account so we did a Google o and someone can click a button being like sign in with Google and they just click a button and they're Off to the Races and their conversions went through the roof nowadays if you forc people to do that it wouldn't work as well because people are concerned about privacy while 10 years ago there weren all these privacy concerns as there is today just because someone says something works doesn't mean it'll work for you
