Summary
- I learned that smart marketers often make the mistake of chasing high-traffic keywords without considering their revenue potential.
- A great way to find keywords that drive revenue, not just traffic, is by using a tool called UberSuggest.
- With UberSuggest, I can input a keyword or a competitor's URL to see which keywords drive their traffic.
- The tool also shows cost per click (CPC) next to the keywords, revealing how much others bid for them on Google.
- If a keyword has a high CPC, it’s likely because it brings in revenue. After all, no one spends $50 a click without the potential for profit.
- To maximize revenue, I should target keywords with high CPC, even if they don't bring as much traffic.
Video
How To Take Action
I suggest starting by focusing on finding keywords that can boost your revenue, not just your website traffic. A low-cost and high-value method is using the UberSuggest tool. It allows you to input a keyword or a competitor’s website URL to uncover keywords that drive traffic for them.
Once you've accessed UberSuggest, look for keywords that have a high cost per click (CPC) value. This means businesses are willing to pay more per click because those keywords tend to generate more revenue.
Focus your SEO efforts on these high-CPC keywords as they are likely to be more profitable, even if they don't drive tons of traffic. This approach ensures that the visits you do get are more likely to convert into sales or desired actions.
Make a list of relevant high-CPC keywords and integrate them into your website content, product descriptions, and marketing materials. This strategic focus can enhance the quality of your website’s traffic and improve your revenue without spending a ton of money or time.
Stay updated by regularly checking back with UberSuggest to refine your keyword strategies and keep optimizing your efforts for continued success.
Full Transcript
this is the dumbest SEO mistake smart marketers make and there's this tool that can help you solve it see most marketers even the Smart Ones they focus on going after keywords that drive tons and tons of traffic and it makes sense cuz if you don't get any traffic to your website you're not going to generate any Revenue but here's the kicker just because a keyword drives a lot of traffic doesn't mean it's going to drive a lot of Revenue so how do you find the keywords that are actually going to drive you Revenue cuz at the end of the day not making any money kind of sucks so there's this tool called Uber suggest you can put in a keyword for anything related to your industry or you can even put in your competitor's URL it'll show you all the keywords that are driving them traffic and then it'll show you next to those keywords and those traffic numbers the cost per click this is how much people would be spending to bid the highest position on Google if people are spending an arm and a leg to bid for that keyword it means that that keyword typically drives a lot of Revenue why would someone spend $50 a click if they're not going to make any money so what you want to do is go after the keywords that people are spending the most amount of money for because those are the ones that are going to drive you the most Revenue even if they don't drive you as much traffic
