Summary
I learned that creating content primarily for search engines, known as over SEO, is not recommended. It's important to focus on making content that is helpful for people first.
Google's system might struggle to judge what's good or bad content, especially when evaluating lots of content at once using algorithms.
I discovered that the algorithm often depends on links. If your content is over-optimized without enough interesting navigation on your site, it might not rank well.
- It's important to have genuine, helpful content rather than just optimizing for search engines with too many keywords and links.
Video
How To Take Action
I would suggest creating content that is helpful and interesting to people, not just search engines. Focus on what your audience wants to know or learn. This can be as simple as writing blog posts or making videos that answer common questions or solve problems your customers face.
A good way of doing this is by using relatable language and stories that make your content engaging. Avoid stuffing your work with too many keywords or links, as this can make it sound robotic and less genuine. People like reading content that feels real and approachable, so be yourself!
Instead of focusing too much on algorithms and links, try to create a site that's easy to navigate. You can do this by organizing your content in a way that's simple and logical. This way, visitors can find what they need quickly without getting frustrated.
Spending time on community engagement can also be valuable. Ask for feedback from your audience and use it to improve your content. This helps to build trust and encourages more interaction with your brand.
Finally, remember that while search engines are important, they aren't everything. Focus on quality over quantity to make sure you provide value to your audience. Doing so can help you naturally attract the right links and improve your visibility in search results over time.
Full Transcript
if you look at the helpful content documentation there's a section here telling you it's a big no no to create search engine first content now while this document says you shouldn't over SEO your content if you've been doing SEO for longer than a week you'd already know that Google's ability to judge good versus bad versus over SEO content is completely questionable judging content algorithmically and at scale is hard so the algorithm does what it's always done it relies on links for its decisions if you have lots of links over SEO and not much navigational interest in your site you probably don't deserve to rank as well thanks for watching and remember to subscribe for more videos just like this one
