Summary
- Always make sure your business can grow; no one wants to buy a business that is stuck.
- Position your website as a brand by choosing a brandable domain name. A name like amazon.com is memorable, while bestpingpongtables.com is not.
- Build a social media presence on platforms like YouTube, Pinterest, or Facebook. From what I’ve seen, this order has the biggest impact, with YouTube at the top.
- Use social media as an alternative traffic source. This will show buyers that you’re not just relying on Google for traffic, which they will appreciate.
- Grow an email list. Real brands capture their audience’s email addresses. This is an important step that many affiliate blogs miss.
- An email list is another independent traffic source and can stand alone without relying on third parties.
Video
How To Take Action
I would suggest starting by ensuring your business is ready to grow. This means looking for ways to expand or enhance what you offer, so it's appealing to a buyer who wants something dynamic, not stuck.
Choose a brandable domain name. Think about a catchy and memorable name, like "amazon.com," instead of something long or too specific. A unique name makes people remember you!
Next, build your presence on social media. Start with YouTube, then add Pinterest and Facebook. Making videos or posts here doesn't cost much but can bring lots of attention and show you're not just waiting for Google to send you visitors.
Growing an email list is also crucial. Find easy ways to capture audience emails, like offering a newsletter or a small download. Having an email list means you can talk directly to your audience without needing to rely on social media or search engines.
Use your email list to keep in touch regularly, offering valuable tips or updates. This not only keeps your audience engaged but also builds a strong, independent traffic source.
By taking these small steps, your brand will not just grow but also look more appealing to future buyers. This can be done with little cost but brings a lot of value!
Full Transcript
no one wants to buy a business that can't grow position your website as a brand this means a few things have a brandable domain name amazon.com is a brand best pingpong tables.com isn't have a social presence from what I've seen having a presence on YouTube Pinterest or Facebook seems to have the biggest impact on your multiple in that order the main reason for a social presence is an alternative traffic Source if a buyer knows that you're not 100% dependent on Google that's a plus in their eyes and the big one is having an email list real brands have captured their audien's email addresses it's a step that most typical affiliate blogs don't do and it's also an alternative traffic source that is 100% independent from any third party thanks for watching and remember to subscribe for more videos just like this one
